WESET English Center ★ 3.2

1/ Content Strategy Development and Management

• Lead the creation of engaging content across all channels for WESET's various business streams.
• Develop diverse content types including copy, photos, videos, and more as needed.
• Construct and maintain a content/editorial calendar to attract a qualified audience to the company's lead capture channels.
• Gather User Generated Content from both internal and external sources for social media, blog posts, and newsletters.
• Stay updated with industry trends and best practices to drive innovation and continuous improvement.

2/ Content Creation

• Generate outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, email marketing, and infographics…
• Produce regular content for social media, website, and email newsletters.
• Ensure consistent brand voice and messaging across all physical and digital materials through effective copywriting.

3/ Lead Generation and Nurturing

• Drive new leads and nurture existing ones by optimizing site traffic through calls-to-action, landing pages, and lead generation content.
• Articulate company value propositions and unique selling points compared to direct competitors through compelling content across physical and digital channels.
• Enhance marketing automation and lead nurturing processes via email, digital ads, content, and social channels.
• Optimize owned and external content for search engines and monitor keyword SERP performance.

4/ Collaboration and Coordination

• Collaborate with marketing managers and digital specialists to establish closed-loop analytics with sales, understanding the ROI of inbound marketing activities and conversion rates of each campaign.
• Collaborate with cross-functional teams including marketing, design, and product development to align content strategies with overall business objectives.
• Coordinate with external partners, agencies, and influencers to amplify brand reach and engagement.

5/ Team Leadership and Development

• Supervise and mentor a team of content creators, social media specialists, and other relevant team members.
• Set clear goals and objectives for team members and provide regular feedback and performance evaluations.
• Foster a collaborative and creative work environment, encouraging teamwork and innovation.
• Work with the Line Manager to structure the team in alignment with business strategies.
• Define topics/skills and recommend training for the content team.
• Maintain operational procedures and ensure task quality.

6/ Support the Marketing Manager

• Assist in other related initiatives as required by the Line manager.
• Undertake duties assigned by the Marketing Manager.

• Bachelor's degree or equivalent work experience (preferably in Business, Marketing, Communications, or eCommerce).
• Over 3 years of experience in social media and content management, including copywriting, social media, SEO, and video content creation.
• Proven track record as a social media/content manager/leader.
• Experience optimizing content with solid SEO, keyword research, and Google Analytics knowledge.
• Hands-on experience in managing content across various digital channels (social media, web, Marketing automation, etc.).
• Ability to effectively communicate and manage relationships with English-speaking international constituents.
• Detail-oriented and highly organized.
• Proficient in MS Office (Excel, PowerPoint, Word).
• Ability to deliver creative content in text, image, and video formats.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.

• Overtime pay; Team bonus based on performance
• Performance review twice per year