Describe an advertisement you remember well | Bài mẫu Speaking Part 2, 3
Describe an advertisement you remember well. You should say:
and explain why you remember it well.
Ý tưởng bài mẫu (tiếng Việt)
| Xem quảng cáo ở đâu |
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| Quảng cáo về thứ gì |
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| Nội dung quảng cáo |
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| Vì sao đó là quảng cáo đáng nhớ |
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Take-note trong 1 phút (tiếng Anh)
| Where you saw it |
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| What it was about |
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| What it was like |
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| Why you remember it well |
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Bài mẫu:
I recall seeing an advertisement some time ago which ended up very memorable to me. I think it was at a friend’s house when I first saw it. I was browsing through different channels on his TV when I came across the promotional video for a washing machine. It was a very fancy-sounding brand name, and I think it was Chinese? I couldn’t remember exactly because all my attention was drawn into what happened inside the video clip.
So, in the ad, a woman was shown to put various objects into the washing machine. After letting the machine clean the items, she pulled them out and displayed them on the screen. It was very clear that every single one of them would become significantly cleaner and shinier by the time the washer finished working. But what made the ad stood out was that each object was more whimsical than the previous one.
At first, the woman only washed ordinary clothing items, but she then put a crow into the washing machine, and what do you know, the jet black crow became a pristine white dove! Eventually, the final object was an extremely muddy motorcycle which turned squeaky clean and indistinguishable from a brand new one.
I was bedazzled by the advert since I’d never seen anything so filled with creativity. Now that I think about it, I have no doubt that sales of this washing machine skyrocketed thanks to the ad.
Từ vựng:
Bài mẫu:
Alright I am going to talk about a memorable ad that I remember well, although it was aired quite a while ago. The advertisement is about Comfort, a brand of fabric softener made by a company called Unilever.
Honestly, I am not entirely sure when I first saw this advertisement. If I’m not mistaken, it was a couple of years ago when TV commercials were in their prime. The advertisement is so memorable that sometimes I still look it up on YouTube to show my students what a good ad looks like.
The most interesting thing about this ad is its meaningful message. While other commercials at the time tended to be short and focused on humor to attract customers, Unilever paid attention to the content and built a story around Lily, a caring housewife, and Andy, a famous rock star. Despite his fame and success, Andy never forgets his family, because deep down he always feels his partner’s love just from the smell of Comfort’s long-lasting freshness. The company even created a series of ads, instead of just one, to deliver the message better. I think this was a costly but effective strategy, as Comfort soon became a household name after this campaign.
Từ vựng:
Gợi ý: quá nhiều, khó chịu (cản trở việc xem show, phim), thông tin sai sự thật (mì tôm), quá lộ liễu, ảnh hưởng đến cốt truyện (trong các bộ phim, MV).
Well, there’re probably a few reasons, but I think the main one is because there are just too many ads. Imagine how annoying it is when you get interrupted and have to endure 15 minutes of advertisements while trying to watch your favorite TV show? Also, many storylines of movies are affected by advertising and must include the products of movie sponsors, which often makes the plot unnatural and illogical.
Gợi ý:
Có: quảng cáo giới thiệu nhiều sản phẩm, nhà sản xuất thường giới thiệu sales, ưu đãi trên quảng cáo, gắn liền với show, phim ưa thích.
Không: thông tin sai lệch (phóng đại, sai sự thật), chất lượng và độ uy tín của thương hiệu ảnh hưởng nhiều hơn quảng cáo.
Yea, I believe so. If not, companies would stop spending millions of dollars on advertising. Advertisements usually exaggerate products’ effectiveness, and therefore most ads tend to have a strong influence on the purchasing decisions of customers. Companies often include the hottest, irresistible deals and promotions in their ads, as can be seen in many electronic device advertisements.
Gợi ý:
I guess it depends. Young people spend more time on the internet, so they might be more influenced by ads on YouTube or pop-up commercials on many websites. However, TV commercials have a bit of an edge when it comes to older audiences. Also, TV advertisements cannot be skipped like YouTube commercials, which is also a plus.
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