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Describe an advertisement you remember well | Bài mẫu Speaking Part 2, 3
Bài mẫu Part 2: Describe an advertisement you remember well
1. Mẫu 1
Describe an advertisement you remember well. You should say:
-
- Where you saw it
- What it was about
- What it was like
and explain why you remember it well.
Ý tưởng bài mẫu (tiếng Việt)
| Xem quảng cáo ở đâu |
|
| Quảng cáo về thứ gì |
|
| Nội dung quảng cáo |
|
| Vì sao đó là quảng cáo đáng nhớ |
|
Take-note trong 1 phút (tiếng Anh)
| Where you saw it |
|
| What it was about |
|
| What it was like |
|
| Why you remember it well |
|
Bài mẫu:
I recall seeing an advertisement some time ago which ended up very memorable to me. I think it was at a friend’s house when I first saw it. I was browsing through different channels on his TV when I came across the promotional video for a washing machine. It was a very fancy-sounding brand name, and I think it was Chinese? I couldn’t remember exactly because all my attention was drawn into what happened inside the video clip.
So, in the ad, a woman was shown to put various objects into the washing machine. After letting the machine clean the items, she pulled them out and displayed them on the screen. It was very clear that every single one of them would become significantly cleaner and shinier by the time the washer finished working. But what made the ad stood out was that each object was more whimsical than the previous one.
At first, the woman only washed ordinary clothing items, but she then put a crow into the washing machine, and what do you know, the jet black crow became a pristine white dove! Eventually, the final object was an extremely muddy motorcycle which turned squeaky clean and indistinguishable from a brand new one.
I was bedazzled by the advert since I’d never seen anything so filled with creativity. Now that I think about it, I have no doubt that sales of this washing machine skyrocketed thanks to the ad.
Từ vựng:
- Memorable (adj.): đáng nhớ
- Browse (v.): xem lướt qua
- Promotional video (n.): video quảng cáo
- Whimsical (adj.): kỳ ảo
- Ordinary (adj.): thông thường
- Crow (n.): con quạ
- Dove (n.): con chim bồ câu
- Muddy (adj.): đầy bùn bẩn
- Squeaky clean (adj.): sạch bóng
- Indistinguishable (adj.): không phân biệt được
- Bedazzled (adj.): ấn tượng mạnh
- Skyrocket (v.): tăng vọt
2. Mẫu 2
Bài mẫu:
Alright I am going to talk about a memorable ad that I remember well, although it was aired quite a while ago. The advertisement is about Comfort, a brand of fabric softener made by a company called Unilever.
Honestly, I am not entirely sure when I first saw this advertisement. If I’m not mistaken, it was a couple of years ago when TV commercials were in their prime. The advertisement is so memorable that sometimes I still look it up on YouTube to show my students what a good ad looks like.
The most interesting thing about this ad is its meaningful message. While other commercials at the time tended to be short and focused on humor to attract customers, Unilever paid attention to the content and built a story around Lily, a caring housewife, and Andy, a famous rock star. Despite his fame and success, Andy never forgets his family, because deep down he always feels his partner’s love just from the smell of Comfort’s long-lasting freshness. The company even created a series of ads, instead of just one, to deliver the message better. I think this was a costly but effective strategy, as Comfort soon became a household name after this campaign.
Từ vựng:
- Air: phát sóng.
- In their/its prime: trong thời kỳ hoàng kim.
- Look it up: tìm kiếm
- Deep down: tận sâu trong tìm
- Household name: cái tên phổ biến với các gia đình
Câu hỏi và câu trả lời mẫu IELTS Speaking Part 3 chủ đề: Advertising
1. Why do some people hate advertisements?
Gợi ý: quá nhiều, khó chịu (cản trở việc xem show, phim), thông tin sai sự thật (mì tôm), quá lộ liễu, ảnh hưởng đến cốt truyện (trong các bộ phim, MV).
Well, there’re probably a few reasons, but I think the main one is because there are just too many ads. Imagine how annoying it is when you get interrupted and have to endure 15 minutes of advertisements while trying to watch your favorite TV show? Also, many storylines of movies are affected by advertising and must include the products of movie sponsors, which often makes the plot unnatural and illogical.
2. Do people usually buy things after seeing them advertised?
Gợi ý:
Có: quảng cáo giới thiệu nhiều sản phẩm, nhà sản xuất thường giới thiệu sales, ưu đãi trên quảng cáo, gắn liền với show, phim ưa thích.
Không: thông tin sai lệch (phóng đại, sai sự thật), chất lượng và độ uy tín của thương hiệu ảnh hưởng nhiều hơn quảng cáo.
Yea, I believe so. If not, companies would stop spending millions of dollars on advertising. Advertisements usually exaggerate products’ effectiveness, and therefore most ads tend to have a strong influence on the purchasing decisions of customers. Companies often include the hottest, irresistible deals and promotions in their ads, as can be seen in many electronic device advertisements.
3. Are people more influenced by TV advertisements or internet advertisements?
Gợi ý:
- TV ad: tiếp cận người có tuổi nhiều hơn, quảng cáo TV không thể “skip”, những dịp quan trọng (đá bóng) có thể tiếp cận nhiều khán giả hơn.
- Internet ad: tiếp cận giới trẻ hơn, có thể quảng cáo dài hơn, xuất hiện liên tục.
I guess it depends. Young people spend more time on the internet, so they might be more influenced by ads on YouTube or pop-up commercials on many websites. However, TV commercials have a bit of an edge when it comes to older audiences. Also, TV advertisements cannot be skipped like YouTube commercials, which is also a plus.
Xem thêm các tài liệu Tiếng Anh hay, chi tiết khác:
- Describe a story someone told you and you remember | Bài mẫu Speaking Part 2, 3
- Describe a lesson that you remember well | Bài mẫu Speaking Part 2
- Describe the first day you went to school that you remember | Bài mẫu IELTS Speaking Part 2, 3
- As well as | Định nghĩa, vai trò, cấu trúc, ví dụ đi kèm và bài tập vận dụng
- Good & Well | Khái niệm, cấu trúc, cách dùng Good và Well - Bài tập vận dụng
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