I. BRAND COMMUNICATION PLANNING (70%)
1. Develop brand communication campaigns for the assigned brand, including communication through in-house systems and outsourced systems. Implement across various platforms including:
- Offline: OOH, Events...
- Online: Social Media, Advertising, E-Commerce...
Execute specific ATL - BTL phases with a detailed daily timeline of the campaign, ensuring clear communication objectives.
Ensure the following elements:
- Message
- Guidelines, Brand ID - Business Objectives
- Timing
- Platform
2. Monitor the progress and timeline of communication campaigns.
II. RETAIL COMMUNICATION PLANNING (30%)
1. Develop multi-channel communication plans for retail programs, serving business objectives, including:
- Communication for the assigned brand
- Communication for general programs
2. Research customer behavior, market trends, propose and execute promotions including:
- Discounts and promotions
- Budget allocation for promotional advertising
3. Supervise the advertising budget, ensuring effective performance of retail communication content.
III. MANAGEMENT
1. Act as the liaison with partners related to the assigned brand and specialized departments within the marketing team and the entire company.
2. Monitor, research, and track market information, customer data, and communication targets.
3. Propose content distribution costs (advertising).
4. Control and evaluate quality.
5. Review tasks by contact point and report weekly, monthly...
6. Work with media partners (event organizers, E-Commerce partners, performance partners...) to control costs, partner activities, and optimize the effectiveness of the strategy.
7. Report operational effectiveness to leadership.
IV. GENERAL DUTIES
1. Control budget and common assets.
2. Update general communication trends in the market.
EDUCATIONAL REQUIREMENTS, SKILLS, AND EXPERIENCE
Education Level: University degree or higher
Preferred Major: Marketing, Journalism. Preference for students from Foreign Trade University, National Economics University, University of Commerce, RMIT, Greenwich...
Related Experience:
- At least 2 years of experience in marketing planning or 3 years of multi-channel deployment based experience
- Understanding of business and commerce.
- Strong knowledge of brand marketing.
- Preference for candidates with an understanding or passion for beauty and fashion products.
Language Proficiency:
English communication skills are an advantage.
Other Requirements:
- Open-minded, creative thinking
- Diligent, attentive to assigned tasks
- Interest in health care
Competency Framework:
- Analytical and creative abilities
- Teamwork skills
V. WORKING CONDITIONS
Location: 145 Lâm Hạ Street, Bồ Đề Ward, Long Biên District, Hanoi
Working Hours: 9:00 AM - 5:00 PM, 1-hour lunch break, Sunday off
Benefits:
- Salary: 15,000,000 VND/month
- Young and friendly team
- A comfortable working environment.
- Working equipments (Laptop, PC...)
Others: KPI-based bonuses, annual & holiday bonuses
Bionet Việt Nam là đơn vị nghiên cứu - ứng dụng trong lĩnh vực Sinh-Y. Qua 12 năm liên tục phát triển, Bionet đã có nhiều hoạt động cung cấp dịch vụ như: Xét nghiệm ADN huyết thống, xét nghiệm sàng lọc sơ sinh, xét nghiệm sàng lọc trước sinh không xâm lấn, xét nghiệm tầm soát ung thư sớm và các xét nghiệm di truyền khác. Năm 2021, Bionet đã thành công trong việc phát triển hệ thống BioCovid để tham gia phòng chống dịch Covid-19.
Bionet Việt Nam mong muốn xây dựng đội ngũ nhân sự trẻ, năng động, chất lượng cao đồng thời mang đến cơ hội việc làm cho các em sinh viên sau khi tốt nghiệp được phát triển bản thân, khẳng định mình và cống hiến cùng với sự phát triển của công ty.