The job holder is responsible for the PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
Key Accountabilities (1)
Customer Value Management (CVM) for all Customer segments under the management of Division
- PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
- Identify opportunities and gaps (GAPs) of different categories to come up with success metrics; plan and identify actions to be implemented through close coordination with the Business Analysis unit (BF - Finance) and the DA Division.
- Coordinate with DA Divison in establishing the Next Best Offer (NBO) model and ensure timely implementation, the right interaction channel according to each target customer segment.
- Manage target indicators/customer identification models for segments and sub-segments through making requirements for DA Division to implement.
- Closely coordinate with BF unit to develop an effective customer management reporting system, campaign management, customer lifecycle value management based on customer relationships.
Organizational cultural work
- Ensure management in Division under 3 principles: fairness, transparency and respect.
- Be an example in building and strengthening corporate culture.
- Participate in research, organizing the implementation of initiatives and projects to contribute to the implementation of the strategy of the Division
- Provide expert guidance and coach, guide, and mentor senior officers/officers within the team on the tasks and job skills related to the department's functions and responsibilities.
- Strictly adhere to the Bank's Labor Regulations.
- Perform work in accordance with internal policies, regulations, procedures, and guidelines and commit to service level agreement. (SLAs).
Other Duties As Required/directed By The Direct Manager.
Key Relationships - Direct Manager
Head of Strategic Business Planning & Management
Key Relationships - Direct Reports
N/A
Key Relationships - Internal Stakeholders
Units of the Division, relevant TCB units
Key Relationships - External Stakeholders
TCB's customers and business partners
Success Profile - Qualification and Experiences
Qualifications
- MBA in Economics; Bank; Customer segments or related fields.
- Foreign Language (English): According to the Bank's regulations
- 15+ years of experience in portfolio management, customer engagement management in the finance/banking industry or equivalent organizations.
- Have in-depth professional experience in data analysis, building a management reporting system to track performance indicators related to customers.
- Knowledge of reading and analyzing reports on market research, understanding the competitor market..
- Understand the technology and system background and make some requirements for the data analysis team.
- Experience in designing customer retention management frameworks, building customer retention programs and campaigns for each segment based on CVP to optimize customer life cycle value
- Experience in project management or E2E management according to the customer journey.
- Experience and understanding of change management
Beae Việt Nam là công ty công nghệ được thành lập từ năm 2020. Beae đang tập trung phát triển app Page Builder cho Shopify (beae.com) để xây dựng các landing page và store page cho các store Shopify. Trong 2 năm tới Beae đặt mục tiêu tạo 1 page builder app hành đầu và trở thành “App cần phải cài” trên Shopify.
Các dự án hiện tại và trước đây công ty đang phát triển là:
- Shopify app: https://beae.com/ & https://layouthub.com/
- Wordpress plugin: https://lumise.com/
Chính sách bảo hiểm
- Được hưởng bảo hiểm chăm sóc sức khỏe , BHXH, BHNT.
Các hoạt động ngoại khóa
- Team Building
- Du lịch hàng năm
- Được tham gia các buổi party, company trip cùng công ty
Lịch sử thành lập
- CÔNG TY CỔ PHẦN DỊCH VỤ VÀ PHÁT TRIỂN CÔNG NGHỆ BEAE VIỆT NAM được thành lập năm 2020.
Mission
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Và khi khách hàng hài lòng sử dụng sản phẩm của Beae điều đó cũng đồng nghĩa chúng ta đang mang lại giá trị cho khách hàng và cho công ty. Beae luôn mong muốn hướng tới "mối quan hệ đồng hành". Chúng ta cùng nhau đồng hành và nếu có thành quả thì chúng ta cùng nhau chia sẻ.
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