- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness
- Consult all customers facing functions to understand the selling points of the brand
- Conduct a competitors' analysis to identify the strengths and key differentiators of the brand
- Define brand positioning and create / leverage brand message, key selling points and brand guidelines
- Monitor market trends, identify new opportunities and adjust the brand positioning accordingly
* Lead acquisition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition
- Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online
- Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes
- Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives
- Prepare, monitor, and manage the marketing budge
* Sales Support
- Conceptualize, plan, and implement the monthly promotion plan with the commercial team
- Prepare and provide the marketing materials required by the commercial team
- Manage the marketing material inventory in collaboration with Finance
* Brand and marketing effectiveness
- Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms,...
- Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately
- Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness
* Team management
- Recruit, train and manage the performance of the marketing team members
- Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function
- Set, monitor, and report on the departments' objectives to the management team- More than 6 years of experience in Marketing industry, with 3 years of experience in Management role
- Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies
- Leadership skills including motivating employees to perform well and task delegation for team members
- Creative and resourceful in developing ideas to create effective marketing strategies
- Great communicator and good interpersonal skills
- Stellar writing skills in Vietnamese and English
- Ability to make sensible decisions in a fast-paced environment
- Ability to work under pressure and comply to tight schedules
- Good working attitude
- Knowledge in Education industry is a plus
- Bachelor's Degree Marketing related Diploma/Degree (Preferable)- Competitive salary
- Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
- Paid Annual leave
- Welfare policy: travel, salary and bonus according to the company's regulations
- Paid professional training and development
- Opportunities for promotion and career development
- Professional, fun and exciting work environment
Công ty Cổ phần F5 Fruit shop Retail (tiền thân là Công ty TNHH Xuất nhập khẩu Thương mại An Minh) tọa lạc tại số 2 đường Cổ Linh, phường Long Biên, quận Long Biên, thành phố Hà Nội. Trong suốt quá trình hình thành và phát triển, Công ty luôn luôn khẳng định vị thế của một doanh nghiệp chuyên nhập khẩu các loại trái cây cao cấp từ các nước trên thế giới với tôn chỉ “Mang đến cho khách hàng không chỉ là những sản phẩm trái cây an toàn, chất lượng cao, mà kèm theo đó là những dịch vụ tiện ích thân thiện”. Công ty đang từng bước phát triển và chiếm được lòng tin của người tiêu dùng Việt Nam. Hiện tại, Công ty có hệ thống 44 Cửa hàng mang thương hiệu F5 Fruit Shop được phân bổ rộng khắp trên địa bàn Hà Nội và Hồ Chí Minh nhằm phục vụ tốt nhất nhu cầu cho mọi Khách hàng. F5 Fruit shop mục tiêu trở thành đơn vị hàng đầu trong bán lẻ trái cây nhập khẩu ở Việt Nam. Với nền tảng hơn 10 năm trong nhập khẩu và phân phối trái cây nhập khẩu, đầy đủ nguồn lực về tài chính, kinh nghiệm, nguồn hàng… Để thực hiện mục tiêu F5 Fruit shop cần tìm nhân tài đứng đầu trong các vị trí nòng cốt của Công ty.