Fruit Shop Retail

1. PLANNING & BUDGET:
Propose and advise marketing strategies for the Company and plan marketing activities and budgets in each period to suit business strategies, based on analysis data of market intelligence, customers.
Develop, deploy & control the Department's budget according to the approved budget to optimize operating costs.
2. BUILD TEAM
3. PERFORMANCE MARKETING
Plan & deploy publications to serve communication work, Online advertising to ensure budget optimization: Videos, Articles, Products... on Online channels (Website, Yotube, Tiktok , Facebook...)
Market research & market visit to review and evaluate trade campaigns, competitor's actions and industry data reports (both internal & external) to propose action plans (Sales / Marketing / Trade) for each channel / region.
Plan and be responsible for advertising programs, implementing marketing publications at points of sales: exterior decoration, banners, standees, promotional gifts...
Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the Sales team.
4. BRANDING
Develop BOO brand development strategy
Periodically carry out market research programs, customer surveys, competitor assessments, determine customer requirements to adjust plans and satisfy customers;
Organize communication activities (Advertising & PR) of the brand. Integrate other relevant departments of the department to display performance in a timely manner. Control and evaluate the activities of developed campaigns and manage the budgets of Programs.
Evaluate and measure marketing, communication, and brand health effectiveness;A Bachelor in Economics / Commerce or Business Management, Marketing
Extensive experience in retail with at least 2-3 years as Marketing leader. Marketing know-how at leader level
Strategic and critical thinking
GenZ mindset. Follows and updates marketing, branding and youth cultural scene.
Energy and ability to take challenging issues and resolve them.
Proficient in English
Strong leadership qualities to manage people effectively.Young working environment, promoting creativity and respecting the differences of each member through core values: Young spirit, Creativity, Vietnam's pride, Sustainability;
Diversify internal engagement, training and self-development activities (It's BOO time, cafe time, team building...);
Support 50% of the cost of lunch at the office canteen;
Tea lady serves fresh fruit every day, relaxing corner with snacks;
Discount up to 30% when buying BOO products, birthday gift vouchers and partner gifts;
Support for moving taxi expenses, machinery depreciation allowance;
Review salary twice a year in March and September;
Bonus business performance according to the business situation of the company;
Insurance, health check & other benefits according to Labor Law.......