Công Ty Cổ Phần Quốc Tế Minh Việt ★ 3.3

Mô tả Công việc

• Analyze market situation, consumer trend, competitors’ brand, sales performance, and understand market feedback about the brand or activities to identify emerging segments, unmet consumer needs, and business issues and recommend action plans
• Build and develop strategy/plan by setting up objectives, making plan and cost control for each campaign; and lead implementation of these strategies/plans, directly responsible for the brand’s health (consumer measures) and its in-market performance (volume, share and profitability)
• Manage new product launching development processing closely with related department, estimating new product sales forecast & production volume, and following daily stock and product’s performance to have suitable action.
• Responsible for marketing activity proposal, planning, supervising and tracking of A&P budget
• Implement and control effective marketing activities to achieve sales and marketing objectives for the assigned brands within the agreed A&P budget.
• Tracking & control sales, stock & budget monthly of assigned brand and propose suitable programs to develop brand.
• Frequently join trade visit to update from the market: prices, new brands/ products, competitors, market trends, customer & consumer feedbacks
• Work closely with the trade, sales, warehouse, finance, design & other relevant departments for effective implementation of marketing campaigns.
• Other tasks are given by line manager