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Media and Digital Marketing Manager (Global Leading FMCG)
Ruby Group
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
27/11/2024
Hạn nộp hồ sơ:
27/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
- Managing media & digital planning for 3 key brands at a global leading FMCG
- International working environment, good benefits and learning opportunities.
Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.
Job Description
Integrated Communication Planning
- Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
- Map and analyze the customer journey to identify areas for improvement and innovation.
- Review and evaluate integrated communication proposals/plans from cross-agencies.
- Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
- Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
- Measure media placement effectiveness and efficiency based on KPIs.
- Define category movements by analyzing historical data and competitor actions.
- Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
- Identify communication threats and opportunities to enable agile business turn-around actions.
- Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
- Focus on mapping and optimizing the end-to-end customer journey.
- Identify key touchpoints and moments of truth that impact the customer experience.
- Design and implement consumer experience strategies that align with the company's brand and business goals.
- Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
- Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.
- Build and maintain a report analysis structure to track media KPIs.
- Establish and maintain strategic partnerships with media partners/suppliers.
- Evaluate partnership sponsorship packages.
- Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
- Respond to ad-hoc requests from brand teams.
- Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
- Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
- Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
- Lead consumer experience initiatives and projects from conception to execution.
- 5-6 years of experience in marketing communication.
- Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
- Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
- Strong analytical skills and proficiency in using Martech tools like PowerBI.
- Agile problem-solving skills.
- Strong stakeholder management skills.
- A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
- Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
- Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
- Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
- Proficiency in written and verbal English communication is a must
- Attractive compensation package of the market.
- Global company in an exciting industry.
- Opportunity for comprehensive development in brand management.
Quote job ref: JN-112024-6601283
Khu vực
Ruby Group
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Quy mô:
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Địa điểm:
Công Ty Cổ Phần Thương Mại Ruby Group
Trở thành 1 tập đoàn kinh tế tư nhân Việt Nam có quy mô và đẳng cấp vượt trội, trong đó lấy lĩnh vực kinh doanh bất động sản là lĩnh vực đầu tư chiến lược.
Luôn thuộc nhóm các công ty hàng đầu trong mọi lĩnh vực Ruby tham gia đầu tư.
- Khai thác các miền đất tiềm năng, đem đến làn gió mới trong công cuộc kiến tạo, đóng góp những công trình, sản phẩm chất lượng cho xã hội.
- Góp phần xây dựng đất nước “đàng hoàng hơn, to đẹp hơn”, mang đến cho khách hàng một cuộc sống chất lượng và đẳng cấp.
- Xây dựng văn hóa doanh nghiệp bình đẳng, chuyên nghiệp và nhân văn
Nỗ lực – Vượt trội – Đẳng Cấp – Nhân văn là các giá trị lõi mà Ban lãnh đạo Công ty theo đuổi và vẫn đang nỗ lực hiện thực hóa trong mọi hoàn cảnh.
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