SAGEN Group ★ 3.4

I/ Key Responsibilities:
- KOL & Influencer Campaign Execution

Identify, reach out, and negotiate with suitable KOLs across platforms (Instagram, TikTok, YouTube, Facebook) based on campaign goals and audience fit.
Handle briefing, sample delivery, timeline management, and content collection.
Plan and execute monthly seeding campaigns: product gifting, activation invites, or launches.

- Paid KOL Booking

Manage contracts, payment coordination, content approval, and performance tracking.
Monitor deliverables to ensure brand consistency and timeline commitment.
Collaborate with the Brand Manager to select paid KOLs for major campaigns or new product launches.

- Relationship & Community Building

Propose new potential faces (rising stars, niche creators) relevant to brand values.
Maintain a strong, ongoing relationship with existing influencer network, beauty bloggers, and micro- KOLs.

- PR & Press Outreach

Coordinate with media/PR agencies or direct press contacts to feature the brand in online articles or magazines.
Track PR results and media value from coverage.
Support press release writing and distribution to media outlets.

- Tracking & Reporting

Build and manage a KOL & media database with contacts, performance, and cost history.
Summarize learnings for future campaign improvement.
Track campaign performance metrics: reach, engagement, content quality, ROI.

II/ Qualifications:

Passion for beauty trends, influencer landscape, and youth culture.
1–2 years experience in KOL or PR execution, preferably in beauty, lifestyle, or fashion industry.
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
Understanding of social media metrics and influencer platforms.
Strong communication, negotiation, and organization skills.

III/ Key Skills:

Performance analysis & reporting
Negotiation & communication
Trendspotting (beauty/influencer scene)
KOL sourcing & relationship building
Campaign coordination & logistics

IV/ Benefits:

Team- Building, Year End Party and many internal events
Fast promotion opportunities based on personal ability
Working in a dynamic, open and creative environment
Policy on social insurance, health insurance and other benefits in accordance with the Law and the Company&039;s regulations

- Working time: 08H30 – 17H30, Monday – Saturday .Working hour on Saturday is alternating one week on, one week off according to the Company’s arrangement

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Cập nhật gần nhất lúc: 2025-07-13 00:35:03