ANNAM GROUP ★ 2.8

Company Description

For more than 20 years, Annam Gourmet has been a pioneer in the gourmet industry, bringing brands and gastronomy from around the world to Vietnam with care, integrity, and respect. We are an integral part of both international and local communities, sourcing and promoting the finest local products alongside our international selections.

Role Description

Marketing Supervisor position will be responsible mainly for overseeing media planning and strategy, managing new media initiatives, and coordinating with communication and marketing teams. The role involves developing and implementing effective media campaigns to promote brand awareness and drive engagement.

Campaigns, events & Promotion:

• Implementing marketing strategy using all media platforms, online and offline.
• Defining media strategy for each media
• Developing brand awareness and online reputation
• SEO (search engine optimization) and generation of inbound traffic.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Brainstorming with marketing team in every promotional campaign to define with the general concept of the campaign.
• Monitor every media activity done during the promotion campaign, by monthly reports and set up corrective actions.

Content management:

• Administrate the creation and publishing of relevant, original, high-quality content.
• Create a regular publishing schedule for: Facebook, Newsletter, Website, Pinterest, etc.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Promote content through social advertising.

Measure & Analyze to Establish ROI:

• Monitor and analyze the key performance indicators for each media channel.
• Optimize the content of our website & follow up.
• Improve our presence on Facebook : content, number of followers, animation
• Develop our presence in digital platforms like linked in, Google, Instagram, foursquare...
• Plan, manage, optimize, design our E-newsletters with the help of our designer
• Optimize our presence on the Web: Google AdWords SEM, SEO, exchange of banners, etc.
• Improve Engagement on Social Media to recruit more sales for retail

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, E-commerce, etc.
• Having over 5 years working experience in social media, content media in retail, F&B area.
• Media Planning and Media Strategy skills
• Experience with New Media and Communication skills
• Good leadership and team coordination abilities
• Strong analytical and problem-solving skills
• Good English communication skills for work.