Chăn Nuôi Việt Nhật

Salary: 20 million - 27 million VND/month

1. Customer Engagement
o Sales performance: Monitor, analyze, and boost baseline sales & promotion uplift.
o Affordability: Do competitor price benchmarks & analysis to identify market opportunities; Learn shopper insights and propose new SKU concept based on channel segmentation to boost hero SKUs & slow SKUs, aiming at selling full carcass.
o Visibility: Maximize brand exposure at POS and implement smart POSM adapted from seasonal ATL campaigns and thematic key message; take care of merchandizing.
o Availability: Keep track of and optimize on-shelf penetration, no. facings.
2. Shopper/Consumer Engagement
o Consumer promotion: Build & implement on-post discount programs at MT channels; develop practical gifting programs under consumer insights to increase brand love.
o Merchandising: Make product display on shelf logical & effective to maximize sell-out.
o POP activation: Plan & execute brand activation, sampling activity, PG inline to support new POS launch, recruit new consumers, or boost sell-out on peak-selling seasons.
o Market research & site-check periodically.
3. Cross-function Working
o Forecast/target: Build sell-out target for BTL action plan; closely follow up with sales performance & draw tactical growth drivers to meet the target.
o Planning: Build yearly action plan, launching campaigns.
o Materials: Build & develop company profile, sales tool kit, brochure/leaflet, product pack shot, branding cooking video, etc.
o Trade P&L: Manage cost-efficiency to ensure smart spending within approved budget.