Dergo

Hồ Chí Minh

200 - 500 nhân viên

https://dergo.vn

Kiến trúc

Đã xác minh

Tổng quan

Review

Việc làm

Mức lương

Phỏng vấn

Mã số thuế

Các phòng ban đang tuyển dụng tại Dergo

Tư vấn

3 đang tuyển

Marketing/ Truyền thông

2 đang tuyển

Buôn bán/ Kinh doanh

2 đang tuyển

Hành chính

1 đang tuyển

Nghiên cứu và Khoa học

1 đang tuyển

Việc làm Dergo

Cập nhật 16/02/2025 11:46

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Senior Expert, Retail Marketing

Dergo

11 việc làm 4 lượt xem

Hết hạn ứng tuyển

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 24/10/2024

Hạn nộp hồ sơ: 01/12/2024

Hình thức: FULL_TIME

Kinh nghiệm: 8 - 9 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Marketing Executive

Ngành

Banking

Job Purpose

Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.

Key Accountabilities (1)

DEPARTMENT DUTIES
Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
Manage KPI targets and measurement methods for each campaign.
Build effective marketing/communication models for each customer segment.
Manage and use budget effectively.
Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
Effective management of retail marketing activities:
Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
DUTIES OF MANAGEMENT LEVEL
Create an effective working environment
Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
Implement the plan to improve personal capacity as agreed with the management.

Key Accountabilities (2)
PEOPLE MANAGEMENT

Attract, onboard and retain the right talents for a high- performing team
Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
Manage team performance & provide feedback regularly (following the annual performance management cycle);
Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
Motivate and recognize team members’ contributions towards the team’s shared goals
Responsible for developing talents within the team
Act as a role model and promote corporate culture at sub- function level
Understand & communicate relevant HR offerings to team members.

Key Accountabilities (3)

OTHER TASKS

Other tasks assigned by Chief Retail Banking Group, Head of Business Segment và Director, Retail Marketing

Key Relationships - Direct Manager
Director, Retail Marketing

Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer

Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …

Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…

Success Profile - Qualification and Experiences
Qualifications

Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise

Understanding digital marketing và financial and insurance products/services
Strong understanding of strategy and budgeting.

Experience

Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
Management: at least 04 years of senior management position or equivalent

Foreign Language

Business English standard of proficiency as required for the role

Khu vực

Báo cáo

Dergo Xem trang công ty

Quy mô:

200 - 500 nhân viên

Địa điểm:

Số 180 đường Trường Sa, Phường 1, Quận Bình Thạnh, Thành phố Hồ Chí Minh

DERGO Vietnam được thành lập vào 10/2017 với mục tiêu tập trung vào phân khúc thị trường Nội thất thông minh phục vụ sức khoẻ cho người dùng. Trong 6 năm hoạt động và phát triển, DERGO luôn tự hào là công ty tiên phong và lớn nhất tại Việt Nam trong lĩnh vực nội thất thông minh phục vụ cho sức khoẻ, luôn luôn giữ vững vị trí TOP1 toàn quốc.

Chúng tôi, những con người DERGO luôn khát khao vươn lên mạnh mẽ, sự khát khao được bắt nguồn từ những Ý Tưởng cao đẹp phục vụ cho xã hội và cho đất nước. Ở DERGO - Mọi ý tưởng khả thi đều được trao cơ hội cho mọi người, bất kể vị trí và trình độ và sẽ được tưởng thưởng xứng đáng!

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