Thực Phẩm & Giải Khát Việt Nam

Mô tả Công việc

The purpose of a Digital Marketing Supervisor is to develop and execute digital marketing plans; and work closely with the Marketing, relevant departments, and vendors/ partners to contribute significantly to achieving brand objectives (online sales, brand awareness, market share, and customer base).

Digital Strategy & Planning (30%) – Digital Campaign Management (30%) – Team Leadership & Collaboration (20%) – CRM (20%)

• Develop and manage the execution of short-term and long-term digital marketing strategies, campaigns, and digital partnerships to increase brand awareness, and online sales (from E-Commerce platforms including Web, App, Mini App, etc.) and expand the customer base for the brand.
• Plan, execute, and optimize campaigns across sales channels (Web, App, Mini App, etc.) and digital platforms (Google, Facebook, Zalo, TikTok, etc.).
• Monitor, analyze & report performance metrics across sales channels (Web, App, Mini App, etc.), and digital platforms (Google, Facebook, Zalo, TikTok, etc.), and use insights to refine action plans & strategies for better performance.
• Supervise and mentor the Digital marketing team, providing guidance, support, and performance feedback to ensure alignment with brand objectives and direction.
• Collaborate with the Communications team to develop high-performing ad copies, visuals, and videos.
• Work cross-functionally with other teams (Trade, Communications) to optimize the customer journey.
• Stay updated with the latest digital trends, competitor strategies, and customer behavior insights.
• Manage the quality and consistency of data capture across all customer touchpoints, including the website, Call Center, stores, and all media activities.
• Collaborate with IT team & vendor to build up CRM system and ensure the CRM system provides an effective sales funnel.
• Assist the Marketing Manager in other tasks

Yêu Cầu Công Việc

• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years’ experience in a digital marketing or advertising position, at least 2 years at leader/ supervisor level.
• Demonstrable experience leading and managing online sales channels (Web, App, Mini App, etc.) and digital platforms (Google, Meta, Zalo, TikTok, etc.).
• Proficiency in analytics tools (Google Analytics, Google Tag Manager, Facebook Business Suite, TikTok Ads Manager, AppsFlyer, Firebase, etc.).
• Experience with CRM platforms, and marketing automation tools.
• Experience with A/B and multivariate experiments.
• Able to work under high pressure.
• Strategic thinker with an analytical mindset and problem-solving capabilities.
• Proactive, result-driven, good time management and hard-working.
• Exceptional communication and negotiation skills, with the ability to build and maintain relationships with internal & external partners. 
• Excellent written and verbal skills in English is a plus.