Khăn Giấy NTPM

Mô tả Công việc

• Lead the entire Ecom strategy and ensure the plan to be properly implemented in the appropriate MKT and Brand strategy & timeline.
• Build up Ecom section fundamental to deliver excellent results compared to non-investment time, ensure to deliver the incremental growth in traffic maximize, visibility improvement and up sales.
• Master in promotion schemes setting, package registration for the best presence online, offering the best unique offers and outstanding services, unique experience to consumers.
• Master in the omnichannel management and e-retail involves in the near future.
• Act as the mar-com and mar-tech assistant manager to handle the full tasks accordingly.
• Handle sales, marketing planning online, execution and growth by optimizing the content, product, price, promotion and livestream.
• Define ecommerce shopper journey and prioritize the touch points in different channels.
• Lead the full strategy from path to purchase to higher conversion rate %.
• Maximize customer’s shopping experience by all means of free values.
• Monthly platform performance report in terms of biz growth rate & facts: brand & sales penetration, competitor performance, content differentiation development, availability, trade and search.
• Lead customers’ feedback collection and analysis: segmentation, pain points, insight, cart abandonment, online surveys, refusal, % returns…
• Reset the methodology for better tracking of the sales source from different platforms.
• Maintain customers satisfaction and business efficiency.
• Maintain partnership with ecommerce PIC and partnership development for limited deals.
• Advertisement budget allocation planning for normal days and holiday/ double days.
• Seek opportunities to growth far and fast with ecommerce within the yearly budget and targeted objectives.
• Define suitable stock management and assortment for each platform, and ensure delivery in timely manner.
• Keep tracking on operational KPI and improve the process of approval, negotiation with partners.
• Utilize data application to track and monitor sales performance, customers’ voice, and competitor best seller products in line with the price strategy online.
• Ensure the visibility of brands and products from offline to online consistently and strongly recognized.
• Strength in keywords analysis and marketing tools.
• Carry out the full implementation process and management methodology, logistics of in-house team, continuously improve the goods process and inventory response.
• Master in strategic and tactical thinking for Ecommerce system development.
• Outstanding teamwork and team lead, especially to motivate team, sales online and marketing online services.
• P&L management and budget planning proposal by quarter.
• Ability to lead the digital projects, SEO proposal for website; FB Fanpage & Instagram advertisement setting; Youtube ads; Zalo OA, TikTok shop …
• Other ad-hoc tasks assigned by BOD and MM.