Pasteur Street ★ 3.0

JOB DESCRIPTION
OVERVIEW:
We are looking for a dedicated Marketing Executive to contribute to our brand's growth and success within the F&B industry. The ideal candidate will have a deep understanding of marketing strategies, excellent communication skills, and a strong appreciation for craft beer and its culture. As a Marketing Executive, you will play a pivotal role in developing and executing marketing campaigns, building brand awareness, and driving customer engagement.
RESPONSIBILITIES:
• Develop and implement marketing strategies to promote our craft beer products and enhance brand visibility in the F&B market.
• Collaborate with cross-functional teams to create and execute compelling marketing campaigns, both online and offline.
• Manage and maintain the company's social media presence, including content creation, scheduling, and engagement to drive community growth and interaction.
• Create captivating and relevant content for various platforms, including social media, website, email campaigns, and promotional materials.
• Coordinate and execute events, product launches, and promotions to increase brand awareness and customer loyalty.
• Conduct market research and analysis to identify industry trends, competitor activities, and consumer preferences, and apply insights to improve marketing strategies.
• Monitor and measure the effectiveness of marketing campaigns using appropriate analytics tools, and provide regular reports and recommendations to optimize performance.
• Collaborate with graphic designers, photographers, and other creative professionals to develop visually appealing marketing materials.
• Build and nurture relationships with key influencers, media outlets, and industry partners to maximize brand exposure.
• Stay up-to-date with industry developments, emerging technologies, and best practices to continuously enhance marketing efforts.
• Assist in managing the marketing budget, ensuring cost-effective allocation of resources for maximum impact.