Tne Global

THE ROLE: MARKETING MANAGER
For business extension in 2024, the in-house marketing team and Marketing Manager base in HCMC and report to the Country Manager, TNE Global Vietnam.

PRINCIPAL ACCOUNTABILITIES AND KEY DUTIES
1. Online marketing (55%)
• Optimise digital marketing campaigns by working with various internal and external stakeholders to create multimedia products, e.g., video clips, images, and texts, that contribute to brand lift and recruitment targets.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital properties, including websites, social media, etc.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

2. Offline and Integrated Marketing (35%)
• Develop localized marketing plans, materials, and tools to drive enrolments.
• Develop and support relationships with a network of locally based channel partners to meet student recruitment targets.
• Provide training to channel partners through regular visits and training sessions.
• Participate in promotional activities including exhibitions, fairs, interview days, demo classes, etc.

3. Budget Management, Reports, and Others (10%)
• Appropriate and effective planning and management of the departmental budget.
• Effective project management to deliver the best achievement on project results and project budget.
• Collaborate closely with other colleagues in admissions, learning and teaching services, overseas partner institutions, and TNE Global teams in other locations.
• Develop and provide comprehensive marketing reports (monthly/quarterly/annual) and briefing papers informing the Country Manager Vietnam.
• Any other duties commensurate with the scope of the role as directed by the Country Manager Vietnam.