BÁCH KHOA - APTECH (BKAP) 4.0 ★

1. Develops and implements annual operation plan of brand communications for the assigned brands and projects under the approved marketing & communications strategies
- Provide creative direction, concepts to internal & external audience in line with marketing strategies and business goals
- Work with related departments and advertising agencies to devise an external advertising campaign that meets the corporate/ marketing objectives and A&P budget.
- To cooperate with Brand team and Digital team to develop content for digital apps, website, and social media
- Liaise with global and related departments to develop the advertising materials for internal media among Distributors and Customers
- Tracking and monitor the effectiveness of the advertising campaigns
- Monitor and analyze the competitor's advertising spending, trends and effectiveness.
2. Manage all business support materials (BSM) of the responsible brands and projects (i.e magazine, Starter Kit, new product launch BSMs, etc.)
- Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, etc
- Conduct the appropriate survey and evaluate BSM sales performance for more improvement
- Assures adherence to all brand and style guides for art, [protected info] & across brands
- Assures that materials support global application and are implemented across appropriate markets
3. To cooperate with Regulatory Affairs team for advertising licenses.
4. To handle job responsibilities by special assignments.
- Work with other departments as a team to achieve the company's targets in each special project/assignment.