Red2 Digital

Mô tả Công việc

RED2 Digital is looking for a Performance Media Specialist and a Performance Manager (or Senior Manager) to join our Performance Media team.

For Specialist level:

• Create timely and engaging campaign optimized for the platform used and intended audience
• Work with account manager(s), content writer(s) and designer(s) to prepare media strategies and plans, and also manage campaign scheduling and performance
• Understand online ads on Facebook, Adwords, Google Display Network, retargeting etc
• Monitors and develops reports on competitor activity within social media spaces
• Plan the full package of digital marketing as a solution for clients
• Set-up tracking method & campaign structure
• Responsible for the day to day running of all search, social and display advertising campaigns and report any issues promptly to managers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CAC,)
• Identify trends and insights, and optimize spend and performance based on the insights

For Manager level:

• Craft, present and align media performance strategy with client to drive campaign objectives; leads and conversions.
• Manages the daily workflow of all bottom funnel campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives.
• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.
• Work with Director and Integrated manager to develop and propose full-funnel campaigns to client.
• Ensure best practice for Search, Programmatic Display and Social buying and planning.
• Ensure on-going test and learn to drive campaign performance.
• Lead on day to day running of bottom funnel campaigns of the account.
• Drive relationships at the appropriate levels of our client organization
• Make in-depth recommendations based on a strong grasp of analytics, marketing & research concepts.
• Assist in mentoring and developing team members.

Yêu Cầu Công Việc

For Specialist level:

• 2-3 years of relevant working experience in digital marketing
• Bachelors degree in related field
• Excellent English skills
• Strong knowledge of Facebook, Google, Power editor, Adwords, Remarketing, Online advertisement programs and vendors
• Ecommerce background is a plus
• Good knowledge of digital social trends
• Strong analytical skills numerical skills

For Manager level:

• 4-5 years of experience in performance marketing role (ideally within an advertising agency)
• Strong communication and client management experience
• Strong knowledge and hands-on experience on SA360, with expertise in Search and Performance Max
• Experience using 3rd party ad serving platforms including CM360, DV360 and social platforms; Facebook Business Manager
• A depth of knowledge in paid social & programmatic both operational and planning.
• Analytically minded with strong attention to detail
• Experience in mentoring and managing junior executives.
• Fluent in Excel
• Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking, and brand safety.