S&S Group

Job Title: PR Manager
Department: Marketing Division
Employment Type: Full-time
Office location: District 1, Ho Chi Minh City – travel when required

ABOUT THE JOB:

An exciting opportunity for a PR Manager to collaborate with a wide range of top global (ultra-)luxury brands to elevate brand presence and reputation in the Vietnam market.

You will be responsible for a range of public relations initiatives and activations for luxury brands, including media relations, content planning, media release, media material production, publicity generation, media tours, press conference event management, and public relations activities. In addition, the position is also expected to collaborate with various teams, manage budget, and oversee PR campaigns to increase brand awareness, brand engagement, brand identity, promote products and conversion.

The PR Manager will need to be immaculately presented, charming and contemporary with proven writing skills and an acute eye for a story. You will need to have a proven track record of gaining high quality press coverage and press contacts.

Reports operationally to: Head of Marketing

The roles and responsibilities of the PR Manager include but are not limited to:

1. PR:

Work closely with global brand representatives to fully understand brand PR strategy and guideline to develop the local PR strategy and plans to drive brand elevation and revenue growth.
Manage PR budgets for effective usage of resources to support brand exposures.
Oversee PR initiatives to ensure smooth execution and alignment with the global brand strategic directions.
Measure and analyze PR performance and identifying opportunities and areas of development.
Leverage existing media relationships and cultivate new contacts within business and industry media.
Execute various programs and events with Marketing and Brand team members in support of their brands within the portfolio.
Take lead on content development, execution and quality control. Be the checking point for all the contents released to public and internal websites.
Manage media inquiries, pitching interviews to media, and risks within work area to protect brand and group reputation.
Besides media, seek, build, and cultivate relevant relationships with KOLs, KOCs, business associations, civil society groups, and other stakeholders that will be relevant to overall PR objectives.
Create media materials, including photoshoots and videos for campaigns, generate content for social media channels, and distribute these materials to media outlets.

2. People management:

Hiring, training, motivating and coaching employees, assessing employee performance and providing helpful feedback and training opportunities.
Employ servant leadership principles, foster a spirit of teamwork and unity among department members that allows for disagreement over ideas, conflict and expeditious conflict resolution, and the appreciation of diversity.
Consciously create a workplace culture that is consistent with the overall organization's and that emphasizes the identified mission, vision, guiding principles, and values of the organization.
3. Personal development:

Demonstrate exemplary ongoing self-development and personal growth.
Continuously improve knowledge about Watches, Automotives, Fashion, Jewelry and other lifestyle aspects.

4. Team-effort duties:

Contribute to team effort by welcoming new and different work requirements; exploring new opportunities to enhance the quality of work and services; helping others accomplish related job results as and where needed.
Abide by and uphold all S&S Group core values, policies and procedures.
Maintain confidentiality and professionalism in all situations.
Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.