The KPI Institute

LMSL, the Life Management Science Labs, is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science (ILMS), which identifies and structures all aspects of human life into a comprehensive architecture. A recently initiated research project is dedicated to the application of management systems in personal life. A multi-disciplinary research team explores the structure and application of personal administration at individual, couple and family level. The result of the research project is a series of tools, templates, toolkits, publications and training courses content.

LMSL has been established to commercialize activities using the above mentioned research insights. LMSL is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science, which identifies and structures all aspects of human life into a comprehensive architecture. LMSL has recently started localization projects in Vietnam, Indonesia and Romania. We're on a mission of expanding our products and services to more people, empowering their changes in life. To help LMSL VN reach and engage the Vietnamese people with more diversified and comprehensive solutions, we are looking for a Marketing Manager to build the marketing channels effectively.

Your main responsibilities include:

• Marketing Strategy & Campaign Management
• Create a marketing strategy for new solutions and manage all launch activities,
  
  

including announcement date, strategy, material development schedule, and all

marketing assets (brochures, videos, web pages, spec sheets, etc.).

• Develop, execute, monitor, and optimize software demand generation
  
  

campaigns around specific value propositions, functionalities, capabilities, and

outcomes to drive engagement and generate marketing qualified leads.

• Implement global content and collateral strategy for key partners.
• Keep track of key competitors and market dynamics to inform and drive updates
  
  

to marketing strategy, tactics, and messaging.

• Provide bi-weekly reports and accountability showing engagement and demand
  
  

generation metrics against campaign and sales objectives.

• Product Development & Market Positioning
• Work with product teams to develop campaign strategy and content such as
  
  

value propositions and positioning, presentations, advertising, marketing

communications, etc.

1

• Lead new feature development from concept through commercialization,
  
  

including voice of customer research, definition of customer and product

requirements and value proposition, presentations, and competitive analysis.

• Help identify product enhancement priorities based on market insights from
  
  

customers, market research, and analysis.

• Develop and present customer personas, use cases, minimum viable product
  
  

Requirements, And Experience Requirements Documentation.

• Content Development & Collateral Creation
• Create content including white papers, case studies, blogs, research reports,
  
  

testimonials, and other content collaterals for web-based marketing.

• Develop marketing collateral and sales tools like product brochures, datasheets,
  
  

decks, web copy, presentations, custom sales documents, proposals, and a vast

array of other materials.

• Properly brief and provide direction to internal graphic designers on the
  
  

development of marketing materials.

• Event Management
• Organize company events including event strategy, planning, budget
  
  

management, venue, logistics, marketing, promotion, content programming,

guest management, monitoring, evaluation, and team coordination.

• General Responsibilities
• Perform other duties as required.
• This is an individual contributor role that requires the ability to take initiative and
  
  

ownership of decisions, projects, and programs.

• This position does not have any direct reports.
  
  

We expect you to:

• Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
• Demonstrated results in launching new products, experience in developing product
  
  

marketing campaigns, setting, and meeting strategic campaign goals and objectives.

• Strong background in content marketing programs and demand generation.
• Have familiarity with marketing analytics tools to track and measure campaign
  
  

performance, analyze data, and derive insights for optimization.

• Have familiarity with marketing technology tools such as CRM systems, marketing
  
  

automation platforms, and analytics software.

• Have the ability to identify challenges and find creative solutions to marketing problems.
• Have knowledge about customer engagement strategy for engaging and retaining
  
  

customers, including loyalty programs and customer feedback collection.

• Have experience related to collaboration with the sales team to align marketing efforts
  
  

with sales goals and support lead generation.

• A proven portfolio of product marketing content that demonstrates your positioning,
  
  

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messaging, and writing capabilities across literature, web, and video asset types.

• A curiosity around personas, their challenges, behaviors, as well as data trends that
  
  

draw conclusions and insights from those trends.

• Combination of strategic product marketing experiences and hands-on tactical
  
  

execution

• Excellent english: written, oral, and interpersonal communication skills, complemented
  
  

with creative thinking.

• The ability to digest technical product information into customer-facing value
  
  

propositions.

• Detail-oriented, with an ability to prioritize and manage multiple assignments
  
  

simultaneously.

• Ability to work independently in an unstructured environment.
• Experience with both early-stage products and established products.
• Exposure to working on marketing programs for global markets preferred.
• Experience in the EdTech industry – plus point.
  
  

Some Friendly facts about LMSL:

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Hybrid working environment
  
  

Application info required:

• CV;
• Portfolio
  
  

Employment type: Independent contractor/external collaborator

Starting date: To be discussed after an interview

Duration: Undetermined period, with 3 months’ probation period

No. of hours: Up to 40h/week, Full-time

Working schedule: During office hours: 08:00 – 17:00 or 09:00 – 18:00

Location: Hybrid, District 2, HCMC, Vietnam

If you are interested in applying for this position and find out more, don’t hesitate to contact us at: [email protected]