Bayer 4.5 ★

Job Purpose

To manage and support Radiology Vietnam business to achieve both contrast media and devices set target as assigned by Country Head and improve overall profitability and market share by effectively leveraging available resources and developing customized solution
To drive the development and execution of strategical projects and strategical solutions engaging national key accounts in the short, mid and long term to achieve business goals as assigned by Country Head
To lead, coordinate and manage overall marketing strategical activities including scientific differentiation partnering program, training, and marketing events, as well as manage marketing P&I
To develop comprehensive solution strategies to strengthen market leadership position of Bayer Radiology in Vietnam
To manage key stakeholder relationships at key accounts and business partners to maximize the collaboration and engagement to successfully drive strategical partnership and project including all Radiology portfolio products.

Major Accountabilities

Solution Development and Project Management
Develop comprehensive business solution plan including marketing activation plan for radiology products to strengthen market leadership position, grow market share and delivers solution for customer needs via accurate market analysis and clear understanding of market situation.
Responsible and lead strategical projects in strong collaboration with key internal and external stakeholders that are critical for business success
Responsible in managing and operating brand/marketing activation plan that includes promotional material development, launch activities, SDP program, trainings and digital channel activation
Deploy and defined successful marketing campaign and brand key messages based on global and regional strategies to local adoption, and align marketing activities accordingly
Thorough understanding of competitive intelligence and activities and proactively develop strategies to win over competitors
Support product supply/demand related activities including updating monthly APO forecast, timely update business input to local/regional SCM partners to ensure accurate and healthy stock level
Active in market intelligence: incl. information related to National Product List, Health Insurance List; maintain position hospital drug tender
Accountable to organize and lead the internal training to Radiology team and other relevant stakeholders on product related knowledge, market knowledge and required scientific knowledge
Support Country Head in distributor management and OEM engagement to create synergistic impact in business growth and enable solution offering
Support sales team to deliver sales objectives and plans
Present clear product/market solution strategy to sales team
Evaluates effectiveness of activation plan and strategical projects with field force and adjusts as necessary
Plan and conduct field visits with representatives to constantly manage key customer partnership and monitor market dynamics
Build Thought Leader (TL) endorsement and advocacy
Identify the TLs to achieve endorsement and advocacy: Responsible to build and manage TL engagement plan
Support Country Head to establish the Key Account Management system and to strengthen partnership with relevant societies
Develop excellent partnership with TLs (in cooperation and coordination with the relevant sales functions) to successfully engage them as speaker and advocate to strengthen Bayer market position
Closely collaborate with regional and global team to further engage local TLs in regional/global events and to receive additional support in SDP implementation

Other Duties

Share best practice and learning with Radiology colleagues to build knowledge and competence
Maintain good interpersonal professional relationships
Take responsibility for personal development
Observes the company’s working rules in disciplined and decisive. Never does anything outside the goal and policies of the company without approval from the Country Head
Observes the government’s regulations (e.g. regulations on advertising)
Be accountable to smartly manage given resources to achieve maximum outcome
Actively collaborate with other countries in APAC and explore opportunities for synergistic collaboration to create win-win situation

Key Working Relation:

Radiology: Country head, regional management, sales teams, regional clinical applications and service teams, Global Strategic Marketing, finance team

Platform function: Controlling, HRBP, Medical and Regulatory, Quality, Communications, supply and demand, market access, etc.,

External: KOLs, thought leaders, third party medical devices distributors, OEMs for diagnostic imaging equipment as well as Informatics solutions providers, Radiology Societies, medical societies, government agencies where relevant, service providers and agencies, and more.