ECRM

Responsibilities

• Create timely and engaging campaign optimized for the platform used and intended audience
• Work with account manager(s), content writer(s) and designer(s) to prepare media strategies and plans, and also manage campaign scheduling and performance
• Understand online ads on Facebook, Adwords, Google Display Network, retargeting etc
• Monitors and develops reports on competitor activity within social media spaces
• Plan the full package of digital marketing as a solution for clients
• Set-up tracking method & campaign structure
• Responsible for the day to day running of all search, social and display advertising campaigns and report any issues promptly to managers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CAC,)
• Identify trends and insights, and optimize spend and performance based on the insights

Qualifications

• 2-3 years of relevant working experience in digital marketing
• Bachelors degree preferred
• Excellent English skills
• Strong knowledge of Facebook, Google, Power editor, Adwords, Remarketing, Online advertisement programs and vendors
• Ecommerce background is a plus
• Good knowledge of digital social trends
• Strong analytical skills numerical skills