ECRM

Key Responsibilities:
• Market Research & Analysis: Conduct in-depth market analysis to identify trends, competitive landscape, and potential business opportunities. Understand and anticipate customer needs within the hospitality sector.
• Sales Strategy Development: Develop and implement tailored sales strategies to target corporate clients, travel agents, MICE (Meetings, Incentives, Conferences, and Exhibitions), and other key segments.
Focus on long-term relationships to drive repeat business.
• Lead Generation & Conversion: Proactively seek out and generate new business leads. Convert leads into confirmed bookings, ensuring alignment with the hotel's revenue management strategy.
• Client Relationship Management: Establish and nurture relationships with 'key clients, including corporate accounts, travel agencies, and event planners. Act as the primary point of contact for key accounts, ensuring high levels of client satisfaction.
• Revenue Maximization: Work with the revenue management team to optimize room rates, packages, and promotions. Drive additional revenue through upselling and cross-selling building services such as meetings, conferences, exhibitions, and events.
• Partnership & Collaboration: Develop and maintain strategic partnerships with local businesses, tourism boards, and other relevant organizations to enhance the building's visibility and market position.
• Reporting & Analysis: Provide regular reports on business development activities, sales performance, and market conditions. Use data to refine strategies and inform decision-making.
• Brand Representation: Represent the hotel at industry events, networking opportunities, and trade shows. Promote the brand and services to potential clients and partners.
• Team Collaboration: Work closely with the sales, marketing, and operations teams to ensure the seamless delivery of services and exceed guest expectations