ECRM

KEY RESPONSIBILITIES & CRITICAL DRIVERS

60% - Finding New Partners and Implementing Partnership Plans

• Create and maintain a partnership pipeline by reaching out to new partners and establishing details focused on generating qualified traffic and / or leads to our business
• Work with cross-functional teams to enable deals negotiated and expand partnerships to its full potential
• Work with Operations and Sales teams to ensure the correct implementation of the partnerships and troubleshooting any issues hindering the long - term success of the partnerships established
• Lead the process of gathering leads through activation / events and work to consolidate the database of all leads generated. Maintain the database of leads by ensuring data consistency
• Closely cooperate with team BI to keep track of guest return. Submit Guest return report monthly
• Plan and organizing events & workshops to generate target leads

20% - Growing existing partnerships and creating cross promotions

• Analyze performance data and find top performing partnerships to develop further
• Work with partners to find opportunities for cross promotion and / or negotiating barter deals
• Working with communication & design teams to ensure the correct communication and amplification of the impact of cross promotion deals

20% - Self-Improvement and Team Contribution

• Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting
• Seek constant self-improvement on relevant topics that can help deepen inventory planning knowledge
• Work with integrity and deliver the maximum quality work to help move the company forward

Key Performance Indicators (KPIs):

▪ Traffic to clubs: 100% monthly target

▪ Create strategic partnerships for cross promotions with premium brands (up to 30) 

QUALIFICATIONS:

• University Degree strongly preferred, ideally in a relevant degree such as marketing, advertising, communications, business, entrepreneurship or similar
• Strong commercial sense, with proven ability to achieve outcomes that marry brand identity with results
• Hands on experience of dealing with multiple partners
• You should have a strong knowledge of strategic marketing, good analytical skills, excellent interpersonal and communication skills and a thorough understanding of systems and processes that support a marketing function.
• Good communication and reporting skills
• Results driven character. Process focused with a tireless focus on output quality
• Proficient in English