Tropical Group

POSITION SUMMARY
The Content Creator is responsible for developing captivating ideas and content that resonates with audiences across various platforms. From concept development and pre-production planning to production and post-production editing to you will be responsible for bringing the brand vision to life through visually compelling stories. The primary role will focus on content creation but will also collaborate with other business units within the company. This position reports directly to the Marketing & Communications Manager APA.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Conceptualize, develop and edit internal content to keep employees informed and engaged.
• Conceptualize, develop and edit external marketing content to support the Marketing Strategy.
• Support the Marketing & Communications Manager in developing a Social Media (LinkedIn, Facebook, TikTok,...) concept and creating a consistent still imagery, video content & copies.
• Ensure a consistent message across both internal and external channels and a storytelling that meets the company's values.
• Familiarize yourself with market trends in all countries of Asia Pacific, stay on top of industry, marketing & technology trends to ensure relevancy & to support creative brainstorming sessions
• Keep audience attention by improving successful campaigns, retiring irrelevant content, and testing new concepts.
• Test & try content creation with newest AI technologies and develop new ideas while using current relevant AI resources
• Perform all other duties as assigned.