Spiraledge

The Data-Driven Paid Marketing Specialist will join our Data Science team. He/She will be responsible for developing, implementing, managing, and optimizing paid advertising campaigns across various digital channels such as Google Ads and Meta. The ideal candidate will have a solid understanding of paid advertising strategies, excellent analytical skills, and the ability to make data-driven decisions.This role requires a unique blend of marketing savvy, data analysis skills, and technical aptitude.

Responsibilities:
● Develop and execute paid marketing strategies that align with company objectives.
● Design, implement, and manage paid marketing campaigns across various digital platforms.
● Use data analytics to continuously optimize campaigns for maximum efficiency and effectiveness.
● Monitor campaign performance, making data-driven decisions to improve ROI.
● Conduct keyword research and selection for pay-per-click campaigns.
● Monitor and analyze campaign performance data to guide strategy and provide detailed reports to stakeholders.
● Stay abreast of PPC and SEM trends and developments.
● Test campaigns for different audiences to determine the most effective strategies.
● Collaborate with marketing, design, and content teams to create high-quality ad content.
● Manage relationships with ad platform representatives and vendors.
● Implement A/B testing to continually improve ROI and performance.
● Ensure all campaigns meet compliance standards and brand guidelines.
● Work closely with the data science team to integrate marketing insights into broader data initiatives.
● Utilize advanced analytical tools and software to analyze and interpret data.
● Conduct market research to stay informed about industry trends and competitive landscape.