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Phúc lợi
- Chế độ bảo hiểm
- Chế độ thưởng
- Chăm sóc sức khỏe
- Tăng lương
Mô tả Công việc
Plan and develop brand strategy.
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Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives
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Develop brand’s KPI.
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Develop the brand's annual budget plan.
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Ensure the growth in brand awareness, preference, and loyalty of brands
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Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
Develop and oversee the implementation of communication and marketing plans
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Oversee the development and implementation of campaigns to promote brand and revenue, including:
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Key campaigns on major shopping festivals of the year.
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New store opening campaigns
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Exhibitions, fairs, events, sponsorships, cooperation with other brands.
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Other derivative programs.
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Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.
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Ensure that messaging and marketing activities are aligned with brand and company values.
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Assign KPIs to each brand assistant manager to measure the implementation of campaigns.
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Allocate budget for each group of campaigns/ branches/ communication channels, manage brand’s budget
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Measuring and reporting on campaign performance and assessing KPIs and ROI.
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Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.
Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.
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Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, …) to gain alignment for key project milestones
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Analyze brand, consumer insights and competitive trends, and recommend actions to be taken
Leadership
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Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department
Perform other tasks assigned by Line Manager/ company
Yêu Cầu Công Việc
Education
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Bachelor’s Degree in Marketing/ Business Administration or other business related
Experience
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At least 3+ years of experience in brand/ marketing experiences at equivalent roles required along with a proven track record of delivering results
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At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
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3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
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Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
Competencies
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Ability to identify customer needs and draft strategies and plans that deliver on those needs
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Proven track record developing program plans that meet/exceed goals and managing program budgets
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Strategic thinker who is able to articulate the brand vision, as well as anticipate and identify consumer needs.
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Passionate about creating a vision for a brand and bringing it to life with their own hands
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Familiarity with market research, consumer target, and trends analysis
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Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
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Work on multiple projects, prioritize and meet tight deadlines
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Strong analytical skills, able to identify and act upon opportunities for campaign improvement
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Excellent stakeholder management and leadership skills
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Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
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Business savvy
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Communication & problem-solving skills
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Planning & Organizational skills
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Customer-oriented
Nice to have
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Ability and willingness to travel with extended stays and/or traveling to multiple locations
Thông tin khác
- Độ tuổi: Không giới hạn tuổi
- Lương: Cạnh tranh
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