CÔNG TY TNHH DKSH VIỆT NAM ★ 4.1

JOB SUMMARY:
This position develops Client C-Commerce strategy to grow C-Commerce business/ Channels (digital transformation & channels development) for Milk category. Focus to target consumers' online shopping expectations, develop excellent user experience and consumer journey on e-retailers' platforms.

This positions also optimize sales performance through annual e-commerce planning, data analysis and online products portfolio and placement management. Collaborate with client sales, distributor and regional media team to drive sales deliverables, set and analyze performance metrics.

KEY ROLES AND RESPONSIBILITIES:
1. Channel Sales - C-Commerce (E-Commerce)
Achievement of sales and manage selling expenses to be spent within budget for C-Commerce.
Plan, implement, monitor and report sales progress for each C-Commerce accounts.
Analyze sales data, trends and review performance metrics set for each promotion. This includes a monthly business review.
Ensure the tracking of A/B testing scenarios and continuously track and optimise online acquisition campaigns in partnership with markets.
Support with detailed analysis of path to registration and path to purchase to improve conversion funnel as well as analysis of various merchandizing zone performance to refine understanding of winning combinations.
Launch of new eCommerce platforms or formats and to assess and capture online opportunities in marketplaces.
Negotiate trade terms and promotional terms with C-Commerce accounts.
Develop and maintain relationships with each C-Commerce accounts & E-enablers.

2. Channel Sales – D2C (E-Commerce) MILK CATEGOR
Design, pilot & implement D2C models.
Partner with Marketing team and other catergories on driving successful rate of conversion recruit & retain steps.
Analyze sales data, trends and review performance metrics set for each promotion. This includes a monthly business review.
Optimizing Investment at each touch points along the consumer journey.
Develop and maintain relationships with E-Distributors.
Explore other models in expanding Glico foot print : Affilates, Social commerce, livestreams etc.
Actively explore other new channels to drive sales deliverables.

3. Promotional Spend Management
Ensure trading terms are to the company’s maximum benefit.
Manage the sales budget efficiently and effectively at assigned channels.
Meeting customer/ shoppers’ high satisfaction.
Stay up-to-date with internal and external developments and suggest new ways to increase sales.
Follow up Sales expenses at respective channels & categories in ensure proper control & payment, claim process from distributors.

4. Others
Engage and support team members so that they can be productive and ensure that open and effective communication exists within the organization at all times.
Drive productivity, continuous service improvement and resources optimization to improve costs and efficiency.
Any other tasks or assignment from reporting manager.