Geniebook Vietnam ★ 4.5

*** About the job
- Loved by over 220,000 users, Geniebook is Singapore’s largest online learning platform for English, Mathematics and Science (EMS) syllabi, with Chinese being our newest subject offering. From AI-personalised worksheets to live classes and teacher chats, we are a powerful suite of complementary learning products designed to help students accelerate their academic performance.
- In Vietnam alone, the company’s revenues have grown three times over compared to figures from 2020. In October 2021, the company raised $16.6 million in Series A funding led by East Ventures and Lightspeed Venture Partners, with participation from angel investors.
- Geniebook brings students in Vietnam access to international education right at the comfort of their home, enabling them to access an advanced, future-focus, technology-enabled teaching and learning method and ultimately open the gateway to global opportunities.
- We’re looking out for amazing global talents to scale Geniebook exponentially across Vietnam. Join us today to inspire a new generation of learners and be part of the team that builds the bridge to international opportunities for the future generation of Vietnam.

*** Online & Offline Event Marketing (50%)
- Manage and coordinate both online and offline events, including planning, budgeting, execution, cost-management and post-event evaluation
- Source and evaluate potential vendors, create request for proposals, assess proposals, negotiate contracts, and finalise agreements
- Collaborate with and oversee cross-functional teams, vendors, and part-timers to ensure seamless event logistics and engagement
- Develop strategies to maximise attendance, brand visibility, and lead generation
- Maintain and update event budgets, monitor expenditures, and conduct reconciliations
- Design, operate, and maintain event systems and processes to create a replicable and scalable playbook for lead generation
- Generate comprehensive post-event reports to assess event effectiveness and pinpoint areas for enhancement

*** Digital Marketing (25%)
- Collaborate closely with digital marketing team in Singapore to manage and execute appropriate digital performance strategies across digital channels of Facebook Ads, Google Ads, Native and other local ads
- Provide insights into the Vietnam market and suggest ideas for improvement and ad optimisation
- Be the main point of contact with copywriters, designers, and freelancers, ensuring on-time delivery of collaterals and content

*** PR and Affiliate Marketing (15%)
- Execute PR campaigns to enhance brand visibility and reputation
- Cultivate and maintain relationships with key media contacts and KOL/KOCs
- Liaise with PR agency, providing a clear brief, and manage budgets effectively

*** Reporting and Analysis (10%)
- Track and analyse marketing performance metrics, providing regular reports to measure the effectiveness of campaigns
- Identify opportunities for improvement and optimisation based on data-driven insights