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COMPANY OVERVIEW

Talentnet is now acknowledged as the leading HR consulting firm in the country.

With the mission "Make a difference in the lives of every business and employee", Talentnet is passionate about contributing to a better working life for businesses and employees through professional HR solutions.

Most of Talentnet's clients are multinationals (half of which are Fortune 500 companies) and large Vietnamese companies, making Talentnet experienced in addressing various needs with customized solutions.

We are looking for the candidate for Digital and Social Marketing Specialist, located in District 1, Ho Chi Minh, Vietnam.

JOB PURPOSES:

• We are looking for an experienced Digital Marketing Senior Specialist to assist in the planning, executing, and optimizing our online marketing efforts. Promoting products and services through digital channels is a complex procedure with great potential that becomes increasingly useful for companies such as ours.
• We're seeking a tech-savvy digital marketing expert who can develop innovative campaigns that maximize lead generation and revenue. Your passion for 360-degree marketing will enable you to leverage digital tools effectively to achieve our business goals.
• This role is ideal for a digital media specialist with a strong focus on campaign execution while contributing to broader marketing initiatives. You'll be responsible for planning, managing, and delivering successful digital media campaigns while collaborating on integrated marketing projects alongside the Marketing Team.

RESPONSIBILITY

• Follow up to ensure the activities should be within the allocated branding budget.
• Deal with agencies/ vendors/ suppliers for a reasonable fee but still ensure a win-win position.
• Experience with budget planning and managing campaign finances.
• Campaign Management (both mobile app and website): From set-up and planning to managing all aspects of the campaign lifecycle, using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Stakeholders Communication: Building trust and maintaining strong relationships as the primary stakeholder contact.
• Vendor Collaboration: Identifying and partnering with external vendors for new opportunities and solutions with optimized budget.
• Performance Monitoring & Analysis: Identify trends and insights and optimize spend and performance based on the insights.
• Strategic Implementation: Translating high-level plans into actionable tactics and driving results. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Project Management: Contribute to the successful execution of integrated marketing projects. Suggest new digital channels that have the potential to increase new user numbers in an efficient way
• Content & Events: Participate in content development and event planning as needed.
• Teamwork: Working with colleagues to solve complex issues and achieve success on broader marketing initiatives like content creation and events.
• KPI Management: Leading initiatives to manage and forecast key performance indicators (KPIs).
• Resource Management: Prioritizing efforts and resources effectively to meet team needs.
• Reporting & Documentation: Creating process documents and reports (both internal and external) and managing billing.
• Additional Tasks: Completing tasks assigned by the line manager.
• Build the operational workflow with the agencies and vendors.
• Involve the Marketing team process regarding the admin process, project management, and compliance…
• Be an active member and role model for any internal process of the Marketing team and corporate.

Yêu Cầu Công Việc

WHO WE ARE LOOKING FOR

• Bachelor’s degree in Marketing
• Minimum 2-3 years of experience in digital media execution, preferably within a media agency or extensive experience in managing in-house digital performance marketing at B2B/ Tech companies
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, other Social Ads (Zalo, Tiktok)
• Have experience in managing Ad Networks for acquisition campaigns.
• Strong ability to communicate clearly and effectively.
• A good understanding of digital performance marketing and various platforms (SEM, Social, Display) & basic understanding of organic acquisition such as SEO.
• Experiences in (1) performance marketing in other markets rather than Vietnam, (2) digital content and (3) campaigns are a plus
• Budget planning and analytical skills
• Ability to work in a fast-paced environment, problem-solving skills to address stakeholder concerns quickly, and a collaborative work style.
• Fully proficient with MS office