Perfetti Van Melle ★ 3.3

A Product Portfolio Lead is responsible for overseeing and managing the entire product portfolio of Perfetti van Melle (Vietnam). This role involves strategic planning, analysis to ensure the company's product offerings align with its business objectives.

Key Responsibilities:

1. Product Portfolio Management:
In charge of PVM Vietnam portfolio management review, work closely with the cross-functional team and project teams to track the portfolio and funnel status and health, identify vulnerabilities and opportunities, gap-closing activities
Together with the Marketing Director and Marketing Managers, develop and implement a comprehensive product portfolio strategy that aligns with the company's goals and market trends. This includes identifying new product opportunities, evaluating existing products, and prioritizing resource allocation.

2. Market Research and Analysis: Collaborate with CMI Manager to analyse data and market insights to inform product portfolio decisions and identify areas for growth and improvement.

3. Competitive Analysis: Collaborate with CMI Manager to monitor and analyse the activities of competitors in the market, including product offerings, pricing, and market positioning. Use this information to identify competitive advantage and develop strategies to maintain or gain market share.

4. Product Roadmap Management: Collaborate with cross-functional teams, including product development, marketing, and sales, to define and execute product roadmaps. Ensure alignment between product strategies and execution plans to achieve business objectives.

5. Portfolio Performance Monitoring: Track and analyse the performance of products in the portfolio, including revenue, market share, profitability, and customer satisfaction. Identify opportunities for product optimization, portfolio expansion, or rationalization based on performance metrics.

6. Resource Allocation: Work closely with the finance and leadership teams to allocate resources effectively across the product portfolio. Make informed decisions on budget allocation, resource allocation, and investment priorities based on business priorities and performance analysis.

7. NPD Collaboration: Collaborate with internal brand team to gather input, address concerns, and ensure alignment on NPD progress. Communicate product portfolio updates and performance metrics to relevant stakeholders.