CÔNG TY TNHH RU9 ★ 3.0

About Ru9

Ru9 is a leading D2C company in Vietnam specializing in high-quality sleep products, including mattresses, bedding, and accessories. We are committed to redefining the sleep experience for our customers through innovation, exceptional service, and a seamless online shopping experience. As a fast-growing startup, we are looking for a Digital Marketing Lead to join us in building and scaling our brand presence in Vietnam and beyond.

Role Summary

As the Digital Marketing Lead, you will play a critical role in driving Ru9’s online growth and strengthening its position as a leading D2C brand. You will lead the strategy and execution of all digital marketing efforts, focusing on performance marketing, branding, and customer acquisition across multiple channels. You will collaborate with the internal marketing team, external agencies, and cross-functional teams (e.g., product, sales, and customer experience) to meet business goals.

• Build and own the overarching digital marketing strategy to drive customer acquisition, retention, and brand awareness.
• Define, monitor, and optimize key performance metrics (CAC, ROAS, LTV, CTR, conversion rates, etc.) to achieve business objectives.
• Plan and allocate budgets across channels including Google Ads, Facebook/Instagram Ads, TikTok Ads, SEO, email marketing, and others.
• Oversee the development of multi-channel campaigns, ensuring brand alignment and consistent messaging.

Lead Performance Marketing Efforts (30%)

• Drive paid media campaigns across key platforms (Google, Meta, TikTok, etc.) to scale revenue while optimizing costs (e.g., CAC, ROAS).
• Run A/B tests on ad creatives, audiences, and landing pages to improve campaign performance.
• Continuously optimize ad spend and bidding strategies to maximize ROI.
• Stay updated with the latest trends and algorithm changes in paid media platforms.

Optimize Website and Conversion Funnel (20%)

• Collaborate with the product and web development teams to ensure the website is optimized for traffic, conversion, and user experience.
• Analyze website performance using tools like Google Analytics, Hotjar, or similar platforms and suggest actionable insights.
• Work on SEO strategies to improve organic traffic and search rankings.

Team Leadership and Collaboration (10%)

• Manage and mentor a growing marketing team, fostering a collaborative and results-driven culture.
• Work closely with creative teams to ensure high-quality assets for campaigns (e.g., visuals, videos, copy).
• Partner with other departments (e.g., Sales, Customer Service, and Operations) to align marketing efforts with overall business goals.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in a D2C, e-commerce, or startup environment.
• Proven track record in performance marketing (Google Ads, Facebook/Instagram Ads, TikTok, etc.) with a strong understanding of CAC, ROAS, and LTV metrics.
• Hands-on experience with SEO, SEM.
• Proficiency in Google Analytics, Google Tag Manager, Facebook Ads Manager, and other performance monitoring tools.

Skills

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills to handle multiple campaigns and deadlines.
• Creative mindset with a strong understanding of branding and storytelling in the digital space.
• Up-to-date knowledge of the latest trends and innovations in digital marketing.
• Strong leadership and communication skills with the ability to work cross-functionally.

If you’re passionate about digital marketing and want to lead the growth of a high-potential D2C brand, we’d love to hear from you!

• Send your CV and portfolio to [email protected] with the subject line: [Digital Marketing Lead – Your Name].