ĐẠI DƯƠNG XANH

Mô tả Công việc
As an Assistant Brand Manager, you will play a key role in building and executing brand strategies across product development, integrated marketing, and commercial activities:
1. Brand Development
Collaborate in defining brand positioning for different product lines
Manage brand assets including logo, packaging, and visual identity guidelines
Ensure brand consistency across all touchpoints (POSM, packaging, digital, trade shows)
2. Market Research & New Product Development (NPD)
Analyze market and consumer insights to support concept development
Coordinate product testing (A/B tests, focus groups)
Customize products for specific markets (recipes, language, pricing)
3. Integrated Marketing Campaigns
Plan and execute 360° campaigns (digital, POSM, PR, events)
Prepare creative briefs for agencies & monitor creative execution
Track campaign performance based on KPIs: reach, engagement, brand love, conversion
4. Trade & Sales Support
Work with Sales & Trade Marketing on POSM, in-store displays, and trial programs
Coordinate brand presence in key events (e.g. Gulfood, Thaifex, SIAL)
Ensure branding is aligned on international e-commerce platforms (Amazon, Walmart...)Yêu Cầu Công Việc
1. Attitude
High level of discipline, diligence, and eagerness to learn
Integrity and good interpersonal communication with colleagues
Demonstrates responsibility, professionalism, and a proactive mindset
Ability to stay positive and work under high pressure
2. Skills
Strong creativity and continuous improvement orientation
Effective presentation, negotiation, and communication skills
Fluent in English (listening - speaking - reading - writing); able to work independently with international clients and partners
Strategic thinking and planning skills; ability to organize tasks and monitor objectives
Solid project management and coordination skills, especially with cross-functional teams and external agencies
3. Knowledge
Strong foundation in marketing principles, processes, tools, and strategies; understanding of the 6Ps in Marketing
In-depth knowledge of brand management and marketing communications
Familiarity with digital platforms and online advertising operations
Experience in working with creative agencies and media partners
Analytical mindset and the ability to develop actionable marketing plans
4. Experience
Bachelor's degree in Marketing, International Business, Communications, or related fields
Minimum 3 years of experience in a similar role within F&B or FMCG companies
Hands-on experience working with international distributors, partners, or clients
Prefer candidates who have traveled abroad for business purposes (e.g., trade shows, market research, or campaign execution)Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
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