Catherine Cruise

New Business Development:

o Identify and pursue new business opportunities in the freight forwarding sector.

o Act as the primary liaison with customers on all business-related matters.

o Obtain freehand business and proactively generate and follow up on sales leads.

o Develop and implement strategies to penetrate new markets and expand the customer base.

Client Relationship Management:

o Provide timely and competitive quotations to customers.

o Conduct regular visits to existing and potential clients to build and maintain strong relationships.

o Follow up with clients for outstanding payments, collaborating with the Accounting Department to ensure timely collections.

Market Analysis and Strategy:

o Monitor market trends, competitor activities, and industry developments.

o Develop concepts and strategies aimed at increasing cargo volumes and improving financial results on key trade lanes.

o Analyze trade lane performance and identify opportunities for growth.

Product and Service Development:

o Collaborate with product management and operational units to plan, develop, and implement attractive products and services.

o Actively promote Rhenus’s products and services to customers, overseas partners, and internal teams.

o Transfer knowledge and market insights of trade lanes to overseas partners and local staff.

Regulatory Compliance:

• Stay informed about changes in market regulations on trade lanes.
• Communicate compliance requirements and updates to relevant parties within the organization.

Reporting and Communication:

• Update the Sales system (SUGAR) with the latest information on client interactions and sales activities.
• Maintain accurate records of sales activities, customer interactions, and market intelligence.