FIDT

Job Sumary

The Marketing Specialist is responsible for developing and executing marketing campaigns to enhance brand awareness, attract potential customers, and support the company’s business activities in the personal finance sector.

Key Responsibilities

• Plan, execute, manage, and optimize marketing campaigns across all digital platforms such as Facebook, Google, YouTube, TikTok, and local platforms.
• Analyze media metrics, market trends, and competitors in the financial industry.
• Develop and implement communication campaigns to increase brand/product awareness or generate leads, depending on program objectives.
• Monitor, measure, and analyze campaign performance metrics to evaluate and propose solutions for budget optimization and advertising effectiveness. Ensure KPI progress and provide daily/weekly/monthly/annual campaign reports.
• Propose ideas and organize activities to enhance marketing performance, such as content creation, seeding, and community engagement.
• Create content and design Landing Pages and Product Pages aligned with product strategies.
• Develop a detailed content plan, including blog posts, product articles, and other SEO-supporting content.
• Manage and operate online media channels (Facebook, TikTok, Zalo, Website, etc.).
• Oversee and optimize cost efficiency when working with media partners and agencies to achieve set objectives.
• Perform other related tasks as assigned by the manager.
• Report and execute tasks as required by superiors.

Who We’re Looking For

Education & Certifications

• Bachelor's degree or higher in Marketing, Communications, or a related field.

Work Experience

• At least 2 years of experience in media and marketing activities within the financial industry.

Skills & Other Requirements

• Strong knowledge of digital marketing communication in the finance sector (Facebook Ads, SEM, SEO, Performance Marketing, Zalo Ads, Google Ads, etc.).
• Proficiency in social media platforms.
• Ability to strategize and create content for marketing purposes is a plus.
• Excellent organizational and project management skills.
• Strong teamwork and collaboration skills.
• English proficiency: Ability to read and comprehend industry-related documents and communicate in English is preferred.

How to Apply:

Interested candidates are encouraged to send their resume and a cover letter detailing their interest and qualifications to [[email protected]]. Please include "Marketing Specialist Application" in the subject line.