KAO Vietnam Co., Ltd

Mô tả Công việc

Purpose

• Create & execute Product Line Brand strategy in line with Brand strategy to contribute to increment of Brand value (Brand presence)
• Create & execute marketing strategy of product line brand in charge
• Strategy Structure: Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub-line)

Area of Responsibility

1) Business Strategy (incl. mid-term strategy):

• Create & execute Business Strategy in line with corporate strategic direction
• Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
• Deeply understand Company technology, direction and market movement for decision of business strategy

2) Brand Strategy:

• Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
• Create sales supporting information materials (Brand strategy) on time
• Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
• Execute and analyze Brand health check

3) Product Line Brand Strategy:

• Create & execute Product line Brand strategy (Management of sub-line)
• Create sales supporting information materials (product line brand strategy) on time
• Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI

4) Marketing Strategy:

• Create & execute Marketing strategy
• Build up strategy by analyzing 3C, 4P
• Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL)
• Create BTL ideas including communication claiming & AW of POSM
• Create and execute MK campaign in collaboration with sales team
• Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
• Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)

5) Consumer / Competitor / Channel Understanding:

• Analyze Brand Power Survey and develop plan to foster brand
• Analyze competitor situation and create attractive positioning
• Analyze channel situation and propose appropriate action
• Conduct research for understanding consumers

7) TCR contribution:

• Initiate and promote plan to contribute to company profit through TCR idea

8) Coaching:

• Coach other marketing members (Subordinates)

9) Paper work:

• Prepare some mandatory documents related to MK campaign / New Products
• Proceed paper work related to MK investment for financial purpose
• Paper work for smooth operation among departments related to MK activity

10) Other:

• Do assignment from direct superior

Yêu Cầu Công Việc

 - Education: At least Bachelor’s Degree, a certain level of English skill (all the tasks done in English)

 - Job-related experience:A certain level of Brand management, Brand strategy and Marketing, Having the experience of EC marketing

 - Specific knowledge:Skilled in brand management & marketing.  Presentation Skill.

 - Business understanding:Good knowledge of key consumer insights based on qualitative and quantitative data.  Familier with the EC marketing

 - Other requirements:Keep trying to increase knowledge.  Respect others and contribute to team-work.  

 Willing to share all the knowledge with others.  Communicate with others with smiling

 Proactive, Enthusiastic and Passionate mind set