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Officer, Digital Marketing Technology Stack (40000579)
Hoàng Phát
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
11/12/2024
Hạn nộp hồ sơ:
10/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Campaign journey orchestration and personalize customer’s digital experiences
Performance Analytics
Audience Management
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
- Integrity, modest
- Optimistic, Adaptable & Emotionally Controlled
- Conscientious, Resilient, Vigorous & Achieving
- Persuasive, Unconventional & Forward Thinking
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Khu vực
Hoàng Phát
Xem trang công ty
Quy mô:
25 - 100 nhân viên
Địa điểm:
Tổ 7, Ấp 6, Xã Thạnh Phú, Huyện Vĩnh Cửu, Tỉnh Đồng Nai, Việt Nam
CÔNG TY CỔ PHẦN ĐẦU TƯ VÀ PHÁT TRIỂN KINH DOANH HOÀNG PHÁT thành lập vào ngày 16 tháng 11 năm 2010. Chúng tôi là nhà phát triển chuỗi hệ thống bán lẻ khonemtonghop.com hiện đã có mặt trên khắp các tỉnh thành miền nam Việt Nam. Trong tương lai không xa cùng với sự nỗ lực không ngừng nghỉ của các thành viên của hệ thống, chúng tôi tin tưởng vào việc có mặt trên tất cả các tỉnh thành của Viêt Nam. Qua đó công ty rất cần tuyển dụng những cá nhân có tinh thần nhiệt huyết và định hướng nghề nghiệp tốt sẽ đồng hành cùng chúng tôi thực hiện mục tiêu này.
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