LIXIBOX

Mô tả Công việc

• Manage and plan Lixibox all creative and communication aspects
• Report directly to CEO, planning budget, KPI, forecast, report
• Manage a team responsible for Lixibox Magazine, all social media viral contents, all creative and brand events/ campaigns, KOLs, and external communications
• Verify, edit & be ultimately responsible for all media contents (PR articles, press releases, social posts, scrip, banners, social seeding...)
• Support Brand PICs for developing & editing brands contents (labels, TVC board...) - Contribute to annual Brands strategies
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• To effectively position the brands by assessing the market characteristics, competition, and pricing strategy in order to pursue higher sales turnover and profit margins
• Actively generate valuable feedback to ensure building market share and brand awareness
• Ensuring smooth delivery and communications between vendors, brands, or external suppliers
• Responsible for recruiting, training & developing the sub-team
• Work for cross-team with BUYERs to understand products, with external KOLs/ PR/ vendors and outsourced teams to create product virals directly to push sales
• Able to create creative marketing budget monthly and per event
• Study company brands and audiences
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers