Mô tả Công việc Digital Marketing/Paid Media: Manage end-to-end B2B Lead Generation advertising campaigns on Google/Facebook/LinkedIn and other channels; Review and make sure all tracking works accurately. Lead Nurturing via CRM (Hubspot) & Other Marketing Automation Tools: Design CRM framework, own the full integration process; and implement CRM activities across channels, especially email marketing. Control budget, perform PnL analysis and measure cost effectiveness of the above marketing activities & channels/activities in terms of CPL, CAC, ROI, CLV,... Research & conduct other B2B marketing initiatives to drive leads, such as planning & publishing whitepapers, reports, case studies, workshop, webinars,... Digital Marketing/Paid Media: Manage end-to-end B2B Lead Generation advertising campaigns on Google/Facebook/LinkedIn and other channels; Review and make sure all tracking works accurately. Lead Nurturing via CRM (Hubspot) & Other Marketing Automation Tools: Design CRM framework, own the full integration process; and implement CRM activities across channels, especially email marketing. Control budget, perform PnL analysis and measure cost effectiveness of the above marketing activities & channels/activities in terms of CPL, CAC, ROI, CLV,... Research & conduct other B2B marketing initiatives to drive leads, such as planning & publishing whitepapers, reports, case studies, workshop, webinars,...Yêu Cầu Công Việc Education: Bachelor's or Master Degree in Marketing/Business or related field from a reputable University. Experience: More than 5 years of experience in Digital Marketing; of which at least 2 years in B2B companies. Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building Personality/Others: Aggressiveness & Decisiveness, Proactivity, High CommitmentLaptop Chế độ bảo hiểm Du Lịch Phụ cấp Chế độ thưởng Chăm sóc sức khỏe Đào tạo Tăng lương Công tác phí Nghỉ phép năm