- 3 Đường Hoàng Minh Giám, Trung Hoà, Cầu Giấy, Hà Nội, Việt Nam
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Mô Tả Công Việc
Purpose of Role: We are currently seeking a Digital Marketing Executive to join our team in Hanoi, Vietnam. The Digital Marketing Executive will play a crucial role in planning, executing, and optimizing digital marketing initiatives to drive brand awareness, lead generation, and engagement.
Term of contract: 9 months (Can be extended according to company demand)
Key Responsibilities: 1. Digital Marketing Plan Execution: -Collaborate with the Marketing Manager to develop and implement comprehensive digital marketing strategies aligned with enrollment and retention targets. -Plan, execute, and monitor digital campaigns across various channels, including social media, email, search engines, and display advertising. -Analyze campaign performance metrics, identify trends, and provide actionable insights to optimize ongoing and future campaigns. -Manage and optimize the school's online presence, including the website, social media profiles, and other digital platforms. -Coordinate the creation of engaging digital content, including text, image, and video assets. 2. Social Media Management: -Develop and execute social media content calendars to maintain an active and engaging online presence. -Create, curate, and schedule content across social media platforms to drive brand awareness and engagement. -Monitor social media conversations and engage with the audience through comments, messages, and interactions. 3. Lead Generation and Conversion: -Work closely with the Admissions team to ensure a seamless flow of leads from digital marketing efforts to the admissions process. -Implement lead generation strategies, including gated content, landing pages, and lead capture forms. -Collaborate with the team to nurture leads through email marketing and other automated workflows. 4. Performance Analysis and Reporting: -Regularly analyze key performance indicators (KPIs) related to digital marketing campaigns, website traffic, and engagement metrics. -Generate detailed reports showcasing campaign performance, trends, and recommendations for improvement. -Use data-driven insights to refine strategies and enhance campaign effectiveness. 5. Collaboration and Stakeholder Engagement: -Collaborate with cross-functional teams, including design, content, and admissions, to ensure consistent branding and messaging. -Establish relationships with digital agencies, media partners, and influencers to amplify brand reach and engagement.
Benefits: -Competitive salary package. -14 days of annual leave. -Regular working hours from Monday to Friday. -Opportunities for professional growth and development. -Exposure to an international working environment. -Modern and well-equipped office facilities.
Yêu Cầu Công Việc
Qualifications and Experience: -Bachelor's degree in Marketing, Digital Marketing, Communications, or related field. -2-4 years of experience in digital marketing, preferably within the Education industry. -Proven experience in managing and optimizing digital campaigns across various platforms. -Familiarity with digital marketing tools, analytics platforms, and content management systems. -Strong written and verbal communication skills in English.
ISP Commitment to Safeguarding Principles: -ISP prioritizes the safety and well-being of children and young people. -All staff and volunteers adhere to strict vetting procedures and background checks. About ISP: -The International Schools Partnership (ISP) is a dynamic global network of schools committed to excellence. -Learning is at the core of our mission, with a focus on continuous improvement. -ISP operates private schools across various countries, providing education from ages 2 to 18. -With a presence in multiple countries, ISP employs over 8,000 staff and serves 58,000 students worldwide.