Silkroad VINA

We believe in making a real impact with our marketing efforts, adding true value for our potential customers. That’s why we’re on the hunt for a vibrant and fearless Marketing Specialist, bursting with passion and ready to take our marketing activities to the next level! If you’re up for the challenge and eager to make a difference, we want you on our team!

• Develop, implement, and refine comprehensive, multi-channel campaign strategies (email, socials, ads…) for demand generation; coordinate with all stakeholders, document campaign plans, and monitor their execution.
• Enhance demand capture by improving customer experience and utilising appropriate tools.
• Create co-marketing campaigns with partner networks across various channels, including digital, social media, and events.
• Collaborate with the event marketing team to research and identify third-party conferences, sponsored events, and hosted partner activities; manage timelines and deliverables to ensure seamless execution, leading to qualified opportunities and sales pipeline growth.
• Contribute to the content strategy and work with the content marketing team to continuously enhance value for customers.
• Manage and track budgets to ensure effective ROI measurement.
• Successfully prioritise and manage multiple projects simultaneously, meeting deadlines and staying within budget.

• At least 3 years of full-time experience in marketing, ideally in demand generation and enterprise B2B marketing.
• Excellent written and verbal communication skills in English.
• Passionate about data, with the ability to manage, collect, and report on metrics that drive action and solve problems.
• Keen interest in the latest marketing technologies and their potential to drive demand.
• Possess a positive, can-do attitude that motivates others and aligns with FIRE values.
• Familiarity with systematic testing processes is advantageous.
• Experience with Magento, Shopify, and e-commerce platforms is advantageous.

• Salary: up to 40M Gross
• Seniority bonus, KPI bonus, 13th month salary, birthday gift,…
• No pressure to always get it right; we embrace failure as a learning opportunity within our team.
• Work alongside a talented and diverse marketing team.
• Free tea & coffee.
• Office with a great view from 14th, 16th, 18th, 19th and 20th floor and creative workplace design (massage chair, PS5 …)
• The State statutory holidays and collective activities (team building, picnics, travel, charity activities…) organised by the Company
• Working days are 5 days/week (Monday to Friday)
• Advancement opportunities available
• Other benefits according to the provisions of the Company and the Labor Code.