FPT Education ★ 4.3

Swinburne Vietnam is an international partnership between Swinburne University of Technology (Australia) and FPT University. Swinburne University of Technology is a prestigious university ranked in the TOP 1%, placing 285th among universities worldwide (QS Ranking 2024), with a history spanning over 100 years since its establishment. In Vietnam, Swinburne University of Technology has been known for 20 years as a sponsor for the champions of the "Road to Olympia Peak" competition, providing study opportunities in Australia.

All course materials, faculty quality, and training processes at Swinburne Vietnam are transferred and quality-controlled equivalently from Swinburne University of Technology (Australia). Graduates in Vietnam will receive a Bachelor's degree issued directly by Swinburne University of Technology (Australia).

Position: Team Lead, Social Media Marketing

Reports to: Head of StudentHQ

Department: StudentHQ

Work Location: Swinburne Vietnam, 2 Duong Khue, Mai Dich, Cau Giay, Hanoi

JOB DESCRIPTION

Team Lead, Social Media Marketing: Coordinating a team of 4 members:

• Strategy Development and Implementation: Brainstorming creative ideas, developing, and implementing strategies across Facebook, TikTok, Instagram, Threads, LinkedIn, etc. Content: Inbound Marketing (marketing and communication about student services, events, programs, and student affairs services to attract and engage with the target audience: current students and parents, potential students and parents, and the general public)
• Content Management: Managing and coordinating the content production team to ensure content is suitable for each platform
• Community Engagement: Interacting with users across social media channels, monitoring trends, and participating in relevant groups
• Data Analysis and Reporting: Monitoring and analyzing the effectiveness of communication activities based on KPIs, and preparing monthly performance reports with improvement recommendations
• Internal and Partner Coordination: Collaborating with departments to support Swinburne Vietnam's communication campaigns. Working with external partners, influencers, and agencies to expand Swinburne Vietnam's reach and impact
• Team Leadership and Development: Managing and supporting the social media team, ensuring the full potential of each member is realized
• Implementing other tasks as assigned by management

REQUIRED QUALIFICATIONS AND EXPERIENCE

• Education: Bachelor's degree or higher in Marketing, Communications, Digital Communications, or related fields
• Experience: Minimum 3 years of experience in social media communication, especially with team management experience or equivalent positions. Priority is given to candidates with experience in international or educational environments
• Language: Proficient in English (report writing, communication, presentation), equivalent to IELTS 6.0 or higher

REQUIRED SKILLS AND ABILITIES

• Strategic Thinking: Ability to develop and implement social media strategies that align with Swinburne Vietnam's brand vision
• Content Creation Skills: Ability to produce diverse content (images, videos, posts) that meet the requirements of each social media platform: Facebook, TikTok, Instagram, Threads, LinkedIn, etc.
• Analytical Skills: Proficient in using analytics tools such as Google Analytics, Facebook Insights, or other social media management tools to measure campaign effectiveness
• Leadership Skills: Experience in managing, guiding, and motivating the performance of a social media team
• Project Management: Skills in organizing and managing tasks, ensuring campaigns are executed on schedule and with high efficiency

PREFERRED SKILLS AND ABILITIES (IF ANY)

• Advanced Degree: Master's degree in Marketing, Communications, or a related field
• Professional Certifications: Certifications in digital marketing or social media such as Google Analytics, Facebook Blueprint, HubSpot
• Experience in Education: In-depth understanding of the education sector or experience working in educational institutions is an advantage
• Creativity and Innovation: Ability to quickly update new trends and innovate in content, especially on short-video platforms like TikTok, Instagram, Facebook Reels

BENEFITS:

• Young, dynamic, and professional working environment
• Attractive income
• Opportunities to participate in training activities to enhance skills
• Special healthcare benefits for yourself and your family (FPT care)
• Social insurance, health insurance, unemployment insurance, etc., according to state regulations
• Family members receive tuition fee incentives when studying at FPT Education
• Other benefits: annual vacation trips, participation in recreational activities, etc.