British Vietnamese International School

JOB PURPOSE:
To lead and oversee the comprehensive marketing and communication efforts of the school and execute effective marketing strategies to enhance the school's global presence and attract prospective students.
To build and maintain relationships with external partners, contribute to the school's brand awareness, and work towards increasing enrollment.
To collaborate with the Admissions team to ensure a seamless journey for potential students, from initial interest to enrollment.
To play a vital part in promoting the school and making it appealing to a diverse audience and contributing to its ongoing success and reputation of the school.
MAIN DUTIES & RESPONSIBILITIES
- Takes charge of Marketing and Communications of BVIS Hanoi including Events and Sponsorship, Communications, Online and Offline Marketing and Design.
- Proactively research market, analyse, insights update to DAM for developing and implementing a strategic integrated marketing communications plan and correlating expenditure budgets annually.
- Regularly define and identify the most effective communication channels to promote existing products and services
- Develop advertising opportunities on both online and offline channels
- Build and development of marketing materials across marketing channels such as collateral, testimonials, key messages/ visual
- Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion directly or via agencies
- Ensure Brand Management based on brand guidelines & Awareness
- Establishes, develop and maintain strong sustainable relationships with key external stakeholders including feeder schools, business associations, companies and other organizations.
- Promote the school to increase its profile and interest in the school.
- Convert interest in the school into leads.
- Research and identify new partners that could help the school increase its profile in Hanoi.
- Keeps abreast of competitor activity, covering pricing, marketing activity and other key developments.
- Work closely with the Admissions Manager and other related departments to ensure a smooth transfer from enquiry to applicant and school activities activation.
- To fulfil any reasonable additional responsibilities as may be from time to time requested by the Director of Admissions and Marketing.