Bình Minh Group

- Develop and maintain a strong online presence for the F&B outlets through effective digital marketing strategies. This includes managing social media accounts, website content, and work with Digital Marketing regarding to online advertising

- Ensure press materials, image galleries, websites, etc. updated and accurate as well as cooperate with designers.

- Support in monitoring F&B outlets social media channels/ flatform

- Coordinate, and promote events hosted by the F&B outlets, ensuring maximum attendance and positive guest experiences.

- Collaborate with event teams and vendors/ agency to optimize promotional opportunities.

- Support in monitoring F&B outlets social media channels/ flatform

- Create engaging and visually appealing content for various platforms, including social media, email newsletters, and website. Ensure all content aligns with the brand image and messaging.

- Assist in the coordination of marketing activities to leverage reach/ results as directed by Marketing Manager

- Assist in the creation of all marketing materials- (Guest & Internal e.g. Menus, flyers, in-room etc.) and manage the production of all resort and sales team collateral, branding and logos items ensuring all branding and company guidelines are allowed

- Marketing executives are involved in all aspects of marketing, including (but not limited to): planning; brand/product development; e-marketing, SEO and research.

- Conceive and develop effective and intuitive marketing strategies

- Organize and monitor advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.

- Need to possess photography and videography skills (if possible)

-Identify and establish partnerships with influencers/ KOLs/ pages, local businesses, and other stakeholders to enhance the F&B outlets 's visibility and reach new audiences.

- Support building a network of Influencer/ KOLs/ KOCs

- Develop and implement loyalty programs to retain existing customers and encourage repeat business. Utilize customer feedback to enhance offerings and improve guest satisfaction.

- Monitor the performance of marketing campaigns, using analytics tools to measure success and identify areas for improvement. Provide regular reports to management.

- Monitor, analyze and communicate PR results on a monthly basis

- Produce and submit PR, Marketing and social media activity report

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

- Initiate and control surveys to assess customer requirements and dedication

- Monitor the progress of campaigns using various metrics and submit performance reports

- Support on property (attend filming and photography - both internal and external, conduct site tours when required)

• Attractive salary and benefits, full service charge and salary during probation period

• Good opportunity for learning and development

• 12 annual leaves, 8 days off per month

• Duty meal, uniform provided by Company

• Insurances as per law

• Accident Insurances 24/7

• Dormitory for staff (terms and conditions applied)

• Other benefits will be discussed further in the interview

- Bachelor’s degree in Marketing, Business, or a related field.

- Proven experience in marketing roles, preferably within the hospitality or beach club industry.

- Strong understanding of marketing trends, social media platforms, and analytics.

- Excellent communication and interpersonal skills in Vietnamese & English

- At least 2 years of experience in Marketing Executive, preferably in the hotel industry.

- Good communication and personal skills, able to work collaboratively across different departments and groups.

- Friendly, outgoing, positive and passionate about the hospitality industry.