Boehringer Ingelheim ★ 4.4

The Position

Specialty Product Specialist:

• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi-Channel Cycle Plan to target Customers, meet / exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs. Additionally to:
• Organise physician education programmes and support KOL development
• Support implementing patient education, product access and treatment compliance programmes
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed
  
  
  

Tasks & responsibilities:

• Promotion Achievement in the assigned territory
• Territory promotion accountability (e.g. value, units, market share% etc.)
• Ensure formulary listing and availability of BI products as required
• Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours
• Build valued discussion around specialty HCP needs and opportunities
• Data management, reporting, Multi Channel Cycle Plans (MCCPs)
• Maintain an accurate & complete customer (email address,other contact info) database in Veeva
• Record and track product promotion and customers in territory/hospital
• Provide monthly forecasting sheet based on actual performance
• Obtain and record feedback from customers on competitor product performance and monitors their activity
• Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director
• Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets / objectives
• Comprehend, integrate and execute ICPs into MCCPs
• Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
• Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets / objectives
• Orchestrate Exceptional Customer Experience
• Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them
• Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
• Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails)
• Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
• Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
• Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / Institutions
• Develop / maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner
• Superior Customer Engagement Capability (Knowledge & Skills)
• Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
• Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.). Supports and encourages dialogue of scientific / clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process
• Knowledgeable across the 7 CEM steps and 27 behaviours. Able to execute assigned Marketing strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channel
• Digitally fluent / tech savvy, able to reliably utilise CRM / Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
• Capable and confident in presenting to Groups of customers, both face to face / screen to screen
• Provide expert understanding of the Payor landscape to internal and external customers
• Comply with local regulations, industry and the BI Code of Conduct
• Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
• Take prompt and necessary actions on issues of compliance
• Be a role model in compliance with local regulations, industry and the BI Code of Conduct
  
  
  

Requirements:

Competencies required:

• Analytical & decision making ability
• Industry / Product knowledge
• Selling skills applied across a diverse range of channels
• Multi Channel Cycle Planning and execution
• Customer Relationship Management
• Self development / learning
• Communication skills
• Planning and organizing skills to collaborate with other customer facing personnel
• IT literacy
  
  
  

Experience:

• Direct selling experience in specialty healthcare is advantageous
  
  
  

Minimum Education / Degree Requirements: Bachelor’s degree with major in Pharmaceutical science.

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: [email protected]

Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths \u2013 and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after \u2013 as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com