VIMARKET VIỆT NAM

Mô tả Công việc

We are seeking a Category Lead or Senior Account Manager with a strong track record in leading complex, multi-channel campaigns. In this strategic role, you will drive end-to-end influencer marketing campaign including planning and execution, foster high-level client relationships, oversee budget management, and deliver actionable post-campaign insights. As the primary point of contact for the client’s division, you will ensure campaigns meet their business objectives while providing strategic counsel to optimize performance and long-term growth.

Key Responsibilities:

1. Strategic Influencer Marketing Campaign Deployment:
   • Lead the overall strategy and detailed execution of integrated digital campaigns across multiple platforms.
   • Collaborate with cross-functional teams (creative, strategy, media, production) to ensure flawless execution aligned with client objectives.
   • Proactively identify potential challenges and opportunities to ensure smooth, efficient campaign launches.
2. Client Leadership & Consultation:
   • Serve as the senior liaison between the agency and key client stakeholders, delivering strategic insights and recommendations.
   • Build trusted relationships, positioning yourself as a go-to expert for the client’s division.
   • Provide clear and actionable reporting, regularly presenting performance insights and recommendations for optimization.
3. Financial Stewardship:
   • Take full ownership of the campaign budget, ensuring that resources are effectively allocated and campaigns are delivered on time and within budget.
   • Closely monitor financial metrics, providing regular forecasts and ensuring profitability while delivering exceptional value to the client.
   • Collaborate with the finance team for accurate billing and financial reconciliation.
4. Post-Campaign Analytics & Insights:
   • Lead comprehensive post-campaign analyses, transforming data into actionable insights and future-forward strategies.
   • Present detailed post-campaign reports that go beyond numbers, focusing on actionable takeaways that can drive continuous improvement.
   • Partner with clients to define next steps and build longer-term strategies based on learnings.
5. Client Growth & Strategic Development:
   • Drive client growth by identifying new opportunities for expansion, cross-sell, and upsell within your category.
   • Collaborate with leadership to craft innovative solutions that align with client goals, business challenges, and market trends.
   • Build long-term client partnerships, securing the agency's position as a trusted strategic partner.

Yêu Cầu Công Việc

• 7+ years of experience in influencer marketing, client services, or account management within an agency environment.
• Proven success in leading complex, high-impact digital influencer campaigns across multiple channels.
• Strong expertise in campaign strategy, performance metrics, and digital marketing trends.
• Exceptional client-facing and communication skills, with experience in building senior-level client relationships.
• A strong commercial mindset with a proven ability to manage budgets and drive profitability.
• Advanced project management capabilities, with a talent for balancing multiple priorities and delivering under pressure.
• A results-driven leader with a track record of delivering on KPIs and driving business growth.
• Analytical, data-driven, and adept at translating insights into strategic recommendations.