Việc làm ANKO VIỆT NAM

Cập nhật 16/07/2024 11:17
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CÔNG TY CP ANKO VIỆT NAM
Head of Marketing
ANKO VIỆT NAM
10 việc làm 1 lượt xem
Thông tin cơ bản
Mức lương: Thỏa thuận
Chức vụ: Nhân viên
Ngày đăng tuyển: 13/12/2024
Hạn nộp hồ sơ: 11/06/2025
Hình thức: FULL_TIME
Kinh nghiệm: Không yêu cầu
Số lượng: 1
Giới tính: Không yêu cầu
Nghề nghiệp
Ngành

Position Overview:

On behalf of our client, We are seeking a visionary and dynamic Marketing Director to lead marketing initiatives and propel the brand to the number one position in Vietnam’s payment and cashback market. The ideal candidate will possess a unique blend of strategic vision, innovative thinking, and deep market understanding to make Company the go-to solution for Vietnamese consumers.



Key Responsibilities:

1. Drive Strategic Vision and Market Leadership

  • Develop and execute a forward-thinking marketing strategy that positions as a leader in payment trends.
  • Anticipate and adapt to market changes, integrating emerging technologies to enhance user experience.
  • Continuously explore and implement innovative service models to differentiate the brand and maintain competitive advantage.

2. Leverage and Optimize Competitive Advantages

  • Analyze and capitalize on Company’ strengths, such as diverse cashback capabilities and an extensive partner network.
  • Ensure marketing efforts are focused on optimizing resources and driving growth through existing advantages.
  • Avoid resource dispersion by maintaining a sharp focus on high-impact initiatives.

3. Build a Strong, Locally Resonant Brand

  • Establish brand name as a trusted, leading payment solution for Vietnamese users.
  • Highlight core value of customer-centricity, creating a sustainable market differentiation.

4. Expand Ecosystem Partnerships and Influence

  • Develop and nurture a robust ecosystem of partners, ranging from major brands to small businesses.
  • Design diverse collaboration strategies to embed Company deeply into everyday life in Vietnam, expanding its presence across dining, shopping, and other services.
  • Strengthen customer loyalty and brand recall through increased coverage and relevance.

5. Foster an Innovative, Data-Driven Marketing Team

  • Build and lead an agile, innovation-focused marketing team.
  • Promote a culture of experimentation and data-driven decision-making to optimize campaigns and drive sustainable growth.
  • Implement effective strategies that achieve market dominance without unnecessary expenditure.

6. Maximize Resource Utilization for Marketing Investment

  • Utilize social capital and resources generated from transactions to reinvest in marketing activities.
  • Optimize existing channels, including POSM, partner stores, and apps, for cost-effective and impactful campaigns.
  • Ensure every marketing effort is goal-oriented and delivers high ROI with minimal costs.

7. Build Broad Community Connections and Influence

  • Cultivate extensive relationships with the business community, partners, and media in Vietnam.
  • Enhance brand visibility and credibility across mainstream and community channels.
  • Amplify the reach and trust to ensure widespread user adoption.



Qualifications:
  • Proven track record in leading marketing strategies and delivering results in the payment, fintech, or related industries.
  • Strong understanding of the Vietnamese market and consumer behavior.
  • Expertise in brand building, storytelling, and creating emotional connections with customers.
  • Experience in leveraging data analytics for decision-making and campaign optimization.
  • Exceptional leadership and team-building skills, with a focus on fostering innovation.
  • Strong networking abilities with partners, businesses, and media channels in Vietnam.
  • Strategic mindset with the ability to adapt quickly to changing market dynamics.


Khu vực
Báo cáo

CÔNG TY CP ANKO VIỆT NAM
ANKO VIỆT NAM Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
100 Trần Phú, phường Kim Mã, quận Ba Đình, Hà Nội

Công ty CP ANKO Việt Nam (ANKO) được thành lập 2012, hoạt động sản xuất và kinh doanh các sản phẩm bánh kẹo cao cấp từ nguyên liệu tinh tuyển cùng dây chuyền sản xuất hiện đại & tiên tiến nhất trên thế giới hiện nay mang tới người tiêu dùng Việt Nam những sản phẩm chất lượng chuẩn quốc tế với giá thành hợp lý. Chúng tôi phát triển hoạt động phân phối với nhiều đối tác, mạng lưới phân phối của chúng tôi đã có mặt ở trên 60 tỉnh thành với hơn 50.000 điểm bán trên khắp cả nước. 

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