HOLIDAYS VIỆT NAM

Mô tả Công việc
Social Commerce Strategy:
Develop and implement a comprehensive social commerce strategy aligned with business objectives.
Stay informed about social media and e-commerce trends to identify opportunities for growth.
Collaborate with cross-functional teams to integrate social commerce initiatives with overall marketing efforts.
Platform Management:
Manage and optimize social commerce platforms, including but not limited to Instagram Shopping, Facebook Shops,
and other emerging social commerce channels.
Stay up-to-date with platform updates, features, and best practices to maximize effectiveness.
Product Integration:
Coordinate with product teams to ensure seamless integration of products into social commerce platforms.
Optimize product listings, descriptions, and visuals to enhance the online shopping experience.
Content Creation:
Collaborate with content creators to develop visually appealing and engaging content for social commerce.
Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.
Community Engagement:
Foster a sense of community among social media followers and customers.
Respond to customer inquiries, comments, and reviews on social platforms to enhance customer satisfaction.
Performance Analysis:
Utilize analytics tools to track and analyze the performance of social commerce efforts.
Generate regular reports on key metrics, such as conversion rates, click-through rates, and revenue generated
through social commerce channels.
Collaboration with Influencers:
Identify and collaborate with influencers and brand advocates to amplify social commerce efforts.
Develop partnerships and promotional activities to increase product visibility and drive sales.
Campaign Management:
Plan, execute, and optimize social commerce campaigns to promote products and special offers.
Monitor and analyze the success of campaigns and adjust strategies based on performance.Yêu Cầu Công Việc
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in social media management, with a focus on social commerce.
In-depth knowledge of livestreaming, social platforms and emerging trends.
Strong analytical skills and the ability to interpret social media metrics.
Excellent communication skills and the ability to collaborate with cross-functional teams
Creativity and a strong understanding of visual content creation.
Familiarity with e-commerce platforms and technologies.Chế độ bảo hiểm
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