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Cập nhật 23/11/2024 13:53
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Công Ty TNHH Phát Triển Công Nghệ Nam Thanh Bình
Officer, Digital Marketing Technology Stack (40000579)
Công Nghệ Nam Thanh Bình
10 việc làm 12 lượt xem
Hết hạn ứng tuyển
Thông tin cơ bản
Mức lương: Thỏa thuận
Chức vụ: Nhân viên
Ngày đăng tuyển: 11/12/2024
Hạn nộp hồ sơ: 10/01/2025
Hình thức: FULL_TIME
Kinh nghiệm: Không yêu cầu
Số lượng: 1
Giới tính: Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose

  • The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
  • The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
  • The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.

Key Accountabilities (1)
Campaign journey orchestration and personalize customer’s digital experiences

  • Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
  • Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
  • Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
  • Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.

Key Accountabilities (2)
Performance Analytics

  • Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
  • Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
  • Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
  • Identify new opportunities for testing and personalization to enhance user engagement.

Key Accountabilities (3)
Audience Management

  • Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
  • Design and implement audience-specific campaigns to achieve marketing and business objectives.
  • Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
  • Recommend new approaches to enhance audience engagement and data utilization.

Key Relationships - Direct Manager
Senior Manager, Digital Marketing Technology Stack

Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.

Key Relationships - External Stakeholders
Partners providing professional services.

Success Profile - Qualification and Experiences
Domain Expertise

  • More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
  • In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
  • Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
  • Knowledge of HTML, CSS and web development tools.
  • SQL syntax, Logical/Conditional Operation
  • Good communication and writing skills. See more ways to improve communication skills.

Qualification

  • Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.

Success Profile - Culture Fit (Core Values)
Customer Centricity

Innovation and Creativeness

Collaboration For Common Objectives

Self-development

Work Efficiency

Success Profile - Personal Attributes
  • Integrity, modest
  • Optimistic, Adaptable & Emotionally Controlled
  • Conscientious, Resilient, Vigorous & Achieving
  • Persuasive, Unconventional & Forward Thinking

Location

Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi

Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Khu vực
Báo cáo

Công Ty TNHH Phát Triển Công Nghệ Nam Thanh Bình
Công Nghệ Nam Thanh Bình Xem trang công ty
Quy mô:
100 - 200 nhân viên
Địa điểm:
Số 106/6 Đường Trần Thị Năm, Khu phố 9, Phường Tân Chánh Hiệp, Quận 12, Thành phố Hồ Chí Minh, Việt Nam

Công Ty được thành lập trên cơ sở có kinh nghiệm hoạt động trong lĩnh vực sản xuất lắp đặt các sản phẩm về điện tử, đã cung cấp sản phẩm cho nhiều hệ thống ngân hàng, các công ty sản xuất, dịch vụ tại Việt Nam.

 

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