Taisho Vietnam Co., LTD ★ 1.0

1. POSM Management:
- Develop, plan, and implement POSM strategies aligned with overall marketing and sales objectives.
- Collaborate with the marketing and design teams to create compelling and visually appealing POSM materials.
- Ensure timely distribution and placement of POSM materials across retail channels to enhance brand visibility and drive sales.
2. Seasonal Event Execution:
- Lead the planning and execution of seasonal promotional events, coordinating with cross-functional teams to ensure seamless execution.
- Analyze market trends and consumer preferences to identify opportunities for innovative and engaging seasonal campaigns.
3. New Project and Product Launches:
- Coordinate and manage the successful launch of new projects and products within the category.
- Develop launch strategies, including pricing, positioning, distribution, and promotion plans, to achieve maximum impact in the market.
4. Key Visual (KV) Management:
- Oversee the development and deployment of captivating Key Visuals (KV) that effectively communicate brand messages and product features.
- Collaborate with creative teams to maintain consistency in branding across various touchpoints.
5. Performance Tracking and Analysis:
- Monitor and analyze category performance metrics, identifying trends, opportunities, and areas for improvement.
- Provide data-driven insights to guide decision-making and optimize strategies for category growth.